Fake OOH For Real Likes

Alfred Hitchcock’s 1958 masterpiece Vertigo was the first film to use CGI, blending reality and fiction. It was used in the opening credits of the film. Computer-generated imagery, or CGI, has come a long way since then, often associated with big-budget movies. In marketing, ‘faux OOH’—a term coined in the West, or simply known as ‘CGI Marketing’ in India—has become more than a fad and has stuck through for over a year globally. As it gains more prominence in India, we explore the progression of CGI marketing, the creative and execution process, and the notable campaigns that have cropped up, while forecasting the possible future applications, such as the integration of CGI into Virtual Reality (VR) marketing.