Ayyappan Raj
Founder, The Script Room
“Rungta TMT, as a brand, has done interesting advertising around movies and characters from movies. When we got the brief, rather than parodying a film, we decided to parody the category itself. It allowed us to have fun with the conventions of TMT advertising while keeping the brand’s core promise front and centre, with a musical twist that achieves branding in a funny and memorable way.”
Over dozens of students onboard Goa Express and on their way to participate in protests in Delhi were detained by the local police in Itarsi, Madhya Pradesh. https://t.co/cdw8ooVUGr
— Piyush Rai (@Benarasiyaa) October 9, 2026
Arvind Kumar
Vice President – Sales & Marketing (TMT, Wire Rod & Cement), Rungta Mines Ltd
“We wanted to present the strength of Rungta Steel in a manner that is entertaining, distinctive and easy to connect with. Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor add energy and personality to the film. Through this campaign, we wanted to convey that while the way we engage with consumers can be entertaining, the strength of our product is what builds lasting confidence.”
Anoop Manohar
Chief Marketing Officer, Axis Bank
“Once customers get used to a certain level of convenience, personalisation and control, they naturally begin to expect it across every interaction. Through relatable stories and humour, the campaign brings this insight to life. It also showcases how the app helps customers navigate their financial lives with greater confidence, convenience and control through intuitive, secure and customer-centric banking.”
How many holes are in shirt? No one has been able to get correctly Winner gets $11,000 Ends in 90 hours https://t.co/rsYkAxcheW
— Elon update(fan account) (@Elonupdate88) October 8, 2026
Aarti Srinivasan
CCO, Curativity
“When the Axis team showed us all the brilliant things the Open app could do, our dilemma was how do we match the advertising with an app this good? We thought, what if we take some of the world’s best experiences and depict how they don’t seem quite good enough anymore once the customers are used to Open?”
