BRAND: Vanish - ‘Dry Clean Like results’
CREDITS
Agency : Havas Production House : Footloose Films Producer: Kedhhar Barrve Director : Surya Balakrishnan
DOP : Eeshit Narayan
AGENCY
Indians have become more fashion forward and conscious about taking care of their everyday clothing. The live demo approach in the TVC is deliberate because it brings to life consumer’s garment woes and addresses their concerns first-hand.
Ravinder Siwach
Creative Director, Havas Media
CLIENT
This Digital immersion which will go live next month helps us reach out to our Gen-Z and millennial online audiences who are looking for the perfect solution for all their garment woes.
Sukhleen Aneja
CMO & Marketing Director, RB Hygiene- South Asia
BRAND: Kotak Mutual Fund #SapnoPeKoiLockdownNahiHota
CREDITS
Client: Kotak Mutual Fund
Agency: Hyper Connect
AGENCY
The video establishes this narrative and the content series helps new and existing investors plan their dreams meticulously with the help of intuitive calculators.
Kiran Khadke
Co-founder & Creative Head, Hyper Connect
CLIENT
With ‘Lets Plan’, our endeavour is to empower the investor with the tools and information that they need to plan their future with the proven power of SIP.
Kinjal Shah
Head – Digital Business & Marketing, Kotak Mahindra Asset Management Co. Ltd
BRAND: IIFL Finance - ‘Seedhi Baat’
CREDITS
Agency: Burgundy Communications Pvt. Ltd.
Production house: Ignition Films Director: Rensil D’Silva
AGENCY
The premise of the campaign is a brand promise to simplify/straight talk the process using minimum documentation and providing maximum benefit to the customer. The TVCs exemplify ‘Seedhi Baat’ using slice of life situations.
Subhrajit Kar
Founder, Burgundy Communications
CLIENT
SeedhiBaat encapsulates our way of doing business, delivered in three humorous, slice-of-life stories by our brand ambassador Rohit Sharma, who truly personifies #Seedhibaat.
Vipul Oberoi
CMO, IIFL Finance
BRAND: Swiggy
CREDITS
Creative Agency: Lowe Lintas, Sagar Kapoor -
Chief Creative Officer, Puneet Kapoor - Regional Creative Officer
Kishore Mohandas - Group Creative Director
AGENCY
During the cricket season, these moments turn into super enjoyable short games that happen in life, while the short games keep happening on TV sets. The connection of great food and great entertainment just comes alive.
Sagar Kapoor
CCO, Lowe Lintas
CLIENT
Our campaign this year continues on the format we’ve built over the years with short narratives depicting natural everyday occurrences while breaking myths around food ordering.
Srivats TS
VP Marketing, Swiggy
