BRAND: ZED BLACK MANTHAN DHOOP
CAMPAIGN: MANTHAN ZAROORI HAI
CREDITS
Agency: Oberoi IBC
AGENCY
“Zed Black has grown into one of the best incense brands in India. The new campaign with Hrithik Roshan will definitely take the brand to new heights. It’s exciting to work with such a talented celebrity, who shares similar understanding of Indian culture & lifestyle.”
Anand Oberoi
Managing Director, Oberoi IBC
CLIENT
“The association with Hrithik will help in establishing Manthan Dhoopbatti and Dhoopsticks as a nationally recognized brand which is also Bamboo Less. The new TVC featuring Hrithik shall connect with the youth to further strengthen our position in the country.”
Anshul Agrawal
Director & Partner, MDPH
BRAND: MAMAEARTH
CAMPAIGN: MAMAEARTH FACE WASH
CREDITS
Agency: Korra
AGENCY
“The film showcases Shilpa’s choices and its benefits, such as Mamaearth Vitamin C which helps restore natural glow. With this piece of work and our upcoming projects, we are together building Mamaearth into a uniquely positioned goodness inside brand in this cluttered personal
care category.”
Gaurav Nabh
CEO, Korra
CLIENT
“Mamaearth has been striving to bring together nature’s goodness with science and create a product portfolio filled with goodness. We highlighted this proposition in the film, and we are certain it will resonate with the millennials, and they will choose nature’s goodness with Mamaearth products.”
Ghazal Alagh
Co-founder and Chief Innovation Officer, Marketing, Mamaearth
BRAND: FORD INDIA
CAMPAIGN: ECOSPORT SE
CREDITS
Agency: BBDO India, Gurgaon
AGENCY
“The challenge was to communicate the difference between Ford EcoSport S and SE, without leaning towards anyone. We found our answer in this very colloquial phrase: ‘same same, but different’. It captured the subtle but very important distinguishing features between the two EcoSport variants.”
Akashneel Dasgupta
Chief Creative Officer, BBDO Gurgaon
CLIENT
“At Ford, we are committed to meet the diverse needs of our customers. Our latest television campaign using twin siblings’ reference reflects this commitment and shows how EcoSport S & SE celebrate two different customer personalities while offering the best of safety, and comfort.”
Rahul Gautam
Vice president Marketing, Ford India.
BRAND: ASIAN PAINTS TRACTOR SPARC EMULSION
CAMPAIGN: #BUDGETWALAPAINT
CREDITS
Agency: Ogilvy India
AGENCY
“The campaign is based on a very simple idea – ‘Budget mein lage, har shauq poora kare.’ The humour story dwells on the jealousy of the boss and his wife when they see how the junior has managed to afford so many new things in his newly-painted house.”
Sukesh Nayak
Chief Creative Officer, Ogilvy Mumbai
CLIENT
“Our new TV commercial is themed around ‘Budget wala paint’ proposition to highlight Tractor Sparc as an affordable emulsion which gives customers’ homes a smooth finish and access to decor without the need to compromise on other splurges planned.”
Amit Syngle
MD & CEO, Asian Paints Limited
