BRAND: BATA INDIA
CAMPAIGN: RELAXED WORKWEAR
CREDITS
Agency: Contract Advertising
AGENCY
“It was an interesting task where the brand wanted to redefine what workwear meant in the post pandemic times. There is a need for relaxed footwear that one can easily wear to work. Kartik Aaryan is an apt choice who delivers this message in his own tongue-in-cheek manner.”
Sagar Mahabaleshwarkar
Chief Creative Officer, Contract India
CLIENT
Through this campaign, we want consumers to come and experience new styles in our stores and from our online site, bata.in. This unique footwear range looks formal and stylish, yet offers the comfort of casual footwear and is available in season’s latest colours and designs.
Anand Narang
Vice-President – Marketing and Customer Services, Bata India Limited
BRAND: MADHUR SUGAR
CAMPAIGN: #MADHURPAL
CREDITS
Agency: BC Web Wise
AGENCY
“This campaign captures everyday moments that become joyful with the way they play out. We’ve looked at experiences that not just the audience but all of us could easily connect to, with sugar being a core ingredient of not just the recipe but these joyful moments.”
Chaaya Baradhwaaj
Founder & MD, BC Web Wise
CLIENT
“The TVC embraces the joy of family time spent together, especially after the harrowing days post the Coronavirus pandemic. We endeavour to bring to Indians the joy of eating pure and hygienic sweets, cooked at home, in the warmth of family time.”
Dr. Satbir Sindhu
President Marketing & OD, Madhur Sugar
BRAND: TANISHQ
CAMPAIGN: #WHENITRINGSTRUE
CREDITS
Agency: Lowe Lintas
AGENCY
"When it rings true is a moment that a lot of us have lived in our lives. It’s a time when you are excited about a change in your life. That’s what this story does. Also since these are engagement rings, the idea sits beautifully on the emotion.”
Sagar Kapoor
Chief Creative Officer, Lowe Lintas
CLIENT
“Young couples today want engagement rings that truly embody their personality and are a true reflection of the perfect love they share with their partners. A Tanishq engagement ring is perfect for those whose love stories are blossoming and who are envisioning a life together.”
Ranjani Krishnaswamy
GM – Marketing, Tanishq, Titan Company Ltd.
BRAND: KAI INDIA
CAMPAIGN: #CHOICEISYOURS
CREDITS
Agency: Blue Frog
AGENCY
“The campaign speaks about the inner strength of a woman that helps her break free shackles imposed by the age-old norms of the society. The characters depicted are found in our neighbourhoods and the slightest stirring can make them start the journey of their dreams.”
Avey Varghese
Founder & Director, Blue Fro
CLIENT
“The KAI India campaign essentially celebrates the idea of freedom and empowerment of women by offering her the choice of beauty and grooming products. KAI stands for care and superior quality of products that bears the hallmark of an 800-year-old legacy of fine craftsmanship.”
Rajesh U Pandya
Managing Director, KAI India
