BRAND: VICKS
AD: #TOUCHOFCARE
AGENCY: PUBLICIS
AGENCY
“Vicks Touch of Care has always been a platform to shine a spotlight on the most vulnerable communities in our society. Just over a year ago, one would hardly have expected our doctors to be among them, but this pandemic has changed everything."
Ajay Thrivikraman, CCO, Global Clients, Publicis Singapore
CLIENT
“Our doctors have given a new meaning to humanity during these challenging times, and their selflessness deserves lifelong gratitude. Vicks #TouchOfCare is a reminder of the extraordinary acts of care, courage and bravery of each one of our doctors, those with us, and those who we have lost.”
Himanshu Tewary, Senior Director and Category Head, Personal Healthcare at Procter & Gamble 
BRAND: TANISHQ
AD: ‘LITTLE BIG MOMENTS’
AGENCY: LOWE LINTAS
AGENCY
“In these unprecedented times, we believed that there is an opportunity for Tanishq to inspire people with a simple, but powerful thought – celebrating the little joys of life. The new campaign celebrates a collection that is an ode to these little gems."
Sagar Kapoor, Chief Creative Officer, Lowe Lintas
CLIENT
“While we keep searching for happiness in the big milestones; in our midst and our everyday lives, there are many micro-moments, tucked away in the corners, waiting to be experienced, lived and to be cherished that fill our lives with immense joy and smiles.”
Ranjani Krishnaswamy, GM, Marketing, Tanishq, Titan Company Ltd
BRAND: IDFC MUTUAL FUND
AD: #DATEYRAHO
AGENCY: HOTSTUFF MEDIA GROUP
AGENCY
“We decided to create a long format film to truly let the audiences relate to every character and celebrate their success. Our aim was to inspire investors and at the same time commend the efforts of financial advisors who braved the storm, to protect investor interests."
Arun Fernandes, CEO, Hotstuff Media Group
CLIENT
“The focus of the advert is to let everyone know that while the pandemic may have made us re-evaluate a lot of things in our lives, those who followed their passion and goals have managed to adapt and come out stronger and better.”
Gaurab Parija, Head – Marketing & Sales, IDFC AMC
