BRAND: INSURANCEDEKHO
CAMPAIGN: BECOME AN INSURANCE ADVISOR
AGENCY
“Our creative, production and talent management teams worked seamlessly to deliver a digital first campaign with a strong creative idea and Jitender Kumar has helped deliver it with such precision.”
Jaideep Singh Founder Offbeet Media Group
CLIENT
“Our focus is on ensuring that insurance reaches people in tier 2 and 3 areas and beyond cities where we noted varying apprehensions about insurance. At the same time, our campaign also encourages them to become insurance advisors at zero cost
to them.”
Ankit Agrawal Co-Founder and CEO, Insurance Dekho
BRAND: BRITANNIA
CAMPAIGN: BRITANNIA TREAT STIX
AGENCY
“As the young boy says in the film, an extra scrumptious snack like the Britannia Treat Stix certainly deserves some fun, child-like escapades! We hope the youngsters who watch the film take inspiration in planning their own witty get-away.”
Ketan Desai COO, Grey Group
CLIENT
“The idea was to showcase the abundance of chocolate in the product. And how one can just lose themselves in a world of fun with each bite of the chocolatey abundance”.
Badri Beriwal Business Head, New Categories, Britannia
BRAND: FRESHTOHOME
CAMPAIGN: TOTALLY FRESH
AGENCY
“FreshToHome is about fresh products. Our advertising has chosen to be fresh with relatable people who share a relatable, fresh and healthy relationship. I enjoyed working on this and I hope the audience does too.”
Piyush Pandey Executive Chairman, Ogilvy
CLIENT
“By coinciding with the IPL, our campaign encourages everyone to opt for fresher methods of cooking fish and meat dishes and enjoy relishing wholesome meals with our range of fresh products.”
Shan Kadavil CEO and Co-Founder, FreshToHome
BRAND: TRUECALLER
CAMPAIGN: DESH KA TRUECALLER
AGENCY
“There are many Indias in India – full of stories, full of insights. And that is what Desh ka Truecaller is all about – little anecdotes from life. Our hearts swell with warmth and there was a constant smile on our faces while creating Desh ka Truecaller.”
Harita Rao Creative Director at Mind Fluid
CLIENT
“It gives us great pride that more than 20 crore Indians trust us. The message of this campaign is that of trust and to reassure people using Truecaller that we will continue to keep their communications safe and efficient.”
Manan Shah Director of Marketing, Truecaller India
