BRAND: JK CEMENT LTD.
CAMPAIGN: #ARTMANESCIENCE
AGENCY
“With this campaign, we intended to highlight the beauty created by science as well. Chhutkau has done a great job for us. This time we gave him a partner, Dr Bakshi, a world renowned scientist who brings credibility to the claim.”
Mayank Gaur, Creative Director, Basic4 Advertising
CLIENT
“Abrasion Resistant Technology, is a testimony to our product’s superiority and through #ArtManeScience campaign, we will be able to communicate this unique value proposition.”
Niranjan Mishra, Business Head, JK White Cement Business
BRAND: PEPPERFRY
CAMPAIGN: CELEBRATE DIWALI WITH PEPPERFRY
AGENCY
“Pepperfry has amazing designs that make any space warm and home-like. For this campaign, we wanted a humorous twist on the fuzzy, emotional films you see during Diwali. What better way than have Saif and Kareena do that for us.”
Rahul Nangia, Director, UpwardFall Films
CLIENT
“Through our Diwali campaign, we highlight that the right furniture can help build your dream homes, and we are the best enablers for it. We are looking forward to conveying our messages in a much more impactful manner.”
Kashyap Vadapalli, Chief Marketing Officer & Business Head, Pepperfry
BRAND: BODDESS
CAMPAIGN: I AM MANY
AGENCY
“Boddess’ premium range of beauty products simply acts as the perfect enabler. This gave rise to the campaign thought, #IAmMany. Having an artist as versatile as Bhumi only made our job easier.
Ishan Mehta, Sr. Creative Director, Saatchi & Saatchi Propagate
CLIENT
“We are delighted to announce our first ever digital campaign ‘I Am Many’. Through this campaign, we aim at disintegrating the ‘you can be either this or that’ narrative and we will be focusing on celebrating different versions of oneself.”
Ritika Sharma, Founder and CEO, House of Beauty
BRAND: SIGNATURE
CAMPAIGN: JOURNEY FROM GRAIN TO GLASS
AGENCY
“Louise Martin, master blender, has poured her heart and soul into making this a hand-crafted, one-of-a-kind offering. We partnered with Sneha Khanwalkar, who designed music from natural elements. Like the blend, the track is a treat for all your senses – a signature crafted by two maestros.”
Pallavi Chakravarti, Creative Head - West, DDB Mudra
CLIENT
“The powerful yet soothing melody of the Signature musical logo, composed by Sneha Khanwalkar, brings a profound relaxing effect through its every note. Whisky connoisseurs seeking an authentic experience and product will resonate with this new offering’s bottle, packaging, and most importantly, the blend.”
Deepika Warrier, Chief Marketing Officer, Diageo India
