BRAND: HDFC LIFE
CAMPAIGN: #RETIREONYOURTERMS
AGENCY
“With this campaign, we wanted to bring in a new perspective. The film narrates this message through the lens of a middle-aged couple, who, after fulfilling their parental responsibilities, are ready to plan their life ahead as per their own priorities.”
Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett
CLIENT
“Retirement planning is often a neglected area, and even if people are aware of its significance, they do not know when to start. Through this campaign, we aim to nudge consumers to plan for their and their spouses’ financial freedom post-retirement, in a timely manner.”
Vishal Subharwal, Head – Marketing, Digital Business, E-commerce, HDFC Life
BRAND: BECO
CAMPAIGN: #YOURSNATURALLY
AGENCY
“The integrated campaign starts with a set of teasers, followed by multiple films starring Dia Mirza, which talk about chemicals left on your dishes after cleaning them with regular dishwashing liquid, and how they may contain carcinogenic substances.”
Yash Kulshresth, CCO, ^atom
CLIENT
“Positioning Beco in a captivating, easy-to-understand and impactful fashion, we are bringing in the much-needed disruption. This campaign is just the beginning to a more consumer-focused, data-led, and creative-technology interspersed brand that we’re in the process of building.”
Akanksha Gupta, Lead - Marketing, Beco
BRAND: BEWAKOOF
CAMPAIGN: NEVER CHANGE
AGENCY
“Bewakoof, as a brand, is all about celebrating light-heartedness, and this campaign is about those little moments that symbolize breaking away from society’s expectations of being ‘proper’ or ‘grown-up’, to just do what makes you happy — without hurting anyone else.”
Arun Iyer, Founder & Creative Partner, Spring Marketing Capital
CLIENT
“When we thought of rolling out our new campaign centered around Never Change, Sidharth Malhotra and Fatima Sana Shaikh were our obvious choice because, as a brand, we identify with them. As a brand, we see these disruptive qualities in both Sidharth and Fatima.”
Prabhkiran Singh, Founder & CEO, Bewakoof
BRAND: LINKEDIN INDIA
CAMPAIGN: #FINDTHEBALANCE PHASE II
AGENCY
“What I love about this campaign is the mirror it holds up to our lives.Whatever it means to you, however you do it, this campaign is a beautiful reminder to #FindTheBalance.”
Lucille Pereira, Creative Director, The Glitch
CLIENT
“The #FindTheBalance brand campaign is a reminder for our members to hit pause, reconnect with their family, friends and colleagues, and find a new idea of balance.”
Sivaram Parameswaran, Head of Brand Marketing, Asia Pacific, LinkedIn
