BRAND: MELORRA
CAMPAIGN: #LOVESTARTSWITHSELF
AGENCY
“Self-love as a concept in this narrative celebrates the spirit of today’s woman - of being confident, stylish and charming and values that the brand espouses.”
Indrajeet Mookerjee, Managing Partner, Dentsu MB
CLIENT
“Millennial Indian women are aspirational, capable, equal, and self-reliant in an unprecedented way. We at Melorra are celebrating this spirit of today’s women with our #LoveStartsWithSelf campaign ahead of Valentine’s Day.”
Saroja Yeramilli, Founder & CEO, Melorra
BRAND: HIMALAYA PERSONAL CARE
CAMPAIGN: UP TO 96% LESS HAIR FALL
AGENCY
“Our protagonist can bask in the glory of her beautiful hair in her moment of victory because of the effectiveness of the brand she’s discovered- reducing her hair fall by up to 96%, an impressive figure that’s contributed to her impressive mane.”
Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications, India
CLIENT
“We are the leading herbal hair care brand in India, and we take great pride in solving every hair problem, naturally. With this campaign, our aim is for Himalaya to become our consumers’ first choice for their hair problems.”
Sushil Goswami, General Manager Marketing - Hair Care, The Himalaya Wellness Company
