AGENCY
Ashutosh Munshi
Lead Advisor, Brand Marketing and Communications, Edelman
“The campaign brings to fore the essence of the Starbucks experience, where customers are recognised personally by their names. The campaign highlights Tata Starbucks’ unique ability to create a sense of belonging for its customers while making meaningful relationships.”
CLIENT
Deepa Krishnan
Chief Marketing Officer, Tata Starbucks
“At Starbucks, we are not in the coffee business serving people, but in the people business serving coffee, nurturing the limitless possibilities of human connection every day. With the ‘It Starts With Your Name’ campaign – we hope to further drive the message of being a welcoming, inclusive brand.”
AGENCY
Ujjwal Anand
Managing Partner, Dentsu Creative India
“We wanted to move away from the typical portrayal of women in the category. #AbDhoopKyaRokegi’ is an open challenge to the sun itself, and as well as to societal norms that hold women back from achieving their desires by keeping them indoors for the fear of getting tanned.”
CLIENT
Puneet Gulati
Group CMO, VLCC
“We at VLCC have always believed in empowering every individual to achieve their full potential and become unstoppable. This ad film featuring Sakshi, a talented runner who knows the power of sunscreen, is a reflection of our commitment to this belief.”
AGENCY
Priya Shivakumar
Senior National Creative Director, Wunderman Thompson India
“Even as our task was to demonstrate the durability of the product, we wanted to do it in the most memorable way possible. We believed that the best way was through a test that the audience will not forget easily.”
CLIENT
Nishant Gupta
Chief Business Officer, Urban Ladder
“Through this campaign, Urban Ladder aims to draw attention to the durability of its furniture, and address the common concern amongst consumers for reliable and long-lasting furniture.”
AGENCY
Kedar Chauhan
Group Creative Director, DDB Mudra
“The idea was to make our product Vasy ERP, a companion to the shopkeeper and also relatable to them. We likened Vasy to Luke Skywalker from Star Wars, where with Luke, life becomes easy. There are multiple films, each showcasing the lighter side of life and demonstrating how cool Shethji has become with VasyERP.”
CLIENT
Dharmendra Ahuja
Founder and Director, Vasy ERP
“We understand the retail category and the challenges that retailers face on a daily basis like no other. With this campaign, we want to reach out to retailers who want to bring a difference to their business and disrupt the category.”
