AGENCY
Shantanu A. Tripathi
AVP, Social Media & Communication, Auburn Digital Solutions
“We wanted to create an ad that showcases all of bobWorld’s USPs and is fun to watch. Therefore, we incorporated the harmonious blend of Late Satish Kaushik’s artistry, PV Sindhu’s unmatched prowess, and K. Srikanth’s captivating presence in our film for Bank of Baroda, #BOBWorld.”
CLIENT
V G Senthilkumar
Deputy General Manager - Marketing & Branding, Bank of Baroda
“bobWorld gives its 30 million customers a simple, seamless and feature-rich user experience to execute over 300 services, in 13 languages, at their convenience without having to visit the branch. It is truly a one-stop-destination for all our customers’ banking, financial and lifestyle needs,”
AGENCY
Anurag Tandon
Managing Partner, Wunderman Thompson, Mumbai
“The category has traditionally operated on either attraction or success. We wanted to steer clear of both those narratives and root our work closer to the real emotion around grooming i.e., the need to feel prepared in moments that put you under some kind of scrutiny,”
CLIENT
Pooja Sahgal
CMO, Park Avenue
“The campaign draws inspiration from the insight that everyone, regardless of background or profession, experiences nervousness when trying something for the first time. Park Avenue Fragrance Deo for Men recognises the importance of overcoming these inhibitions, enabling men to embrace their ambitions and reach for the stars,”
AGENCY
Rahul Tejwani
CEO, Green Chutney Films
“We are always seeking innovative ways to capture the voice and aspirations of the Indian youth. Through the concept, music, style, and visual language of this campaign, we were able to capture the brand’s bold essence and what Matte to Last Foundation represents, in a fun and vibrant way.”
CLIENT
Vishal Gupta
Executive Vice President, Nykaa Brands
“At Nykaa Cosmetics, we believe in the power of beauty to inspire. Our latest ad film for the Matte To Last Foundation is a testament to that philosophy. It captures the essence of the Indian youth - their energy, confidence, and unapologetic spirit, in a non-preachy and authentic way,”
AGENCY
Ujjwal Anand
Managing Partner, Dentsu Creative India
“We have often experienced that while people intend to make a positive change around them, they do fail due to lack of guidance and the complexity of the task. The campaign intends to guide people to adopt a habit of responsible waste segregation in a simple yet impactful fashion,”
CLIENT
Rajiv Kumar
Vice Chairman, DS Group
“With the #CatchTheRightBin campaign, we endeavor to promote, inculcate, and instill the habit of responsible waste segregation at source, and work with our consumers to set a benchmark in waste management culture,”
