AGENCY
Sudhir Nair
CEO & Founder, 21N78E Creative Labs
“An iconic device with two variants targeting different demographics but the same mindset, required a campaign that would do justice to both. With #FlipTheScript campaign, we are showcasing Kriti to be as versatile as the phone itself - from being seen in an action-packed role to being a seasoned metro commuter.”
CLIENT
Shivam Ranjan
Head of Marketing, APAC, Motorola
“We are targeting exponential growth in the Indian market, and were looking to partner with someone who would represent our brand in its true spirit. We believe that this partnership with Kriti Sanon will help us reach newer consumers, allowing us to expand our base and make meaningful impact in their lives through our stylish and innovative smartphones.”
AGENCY
Ajeet Shukla
Group Executive Creative Director, West, Dentsu Creative India
“The effort has always been to come up with a device that makes the film a memorable story. What sets this film apart are these three aspects coming together - musical, kids as characters, and their adorable performances.”
CLIENT
A. Balasubramanian
Managing Director, and CEO, Aditya Birla Sun Life AMC Ltd.
“We are delighted to launch this Investor Education campaign to demystify multi-asset allocation. The campaign highlights the magic of benefiting from 3 asset classes - equity debt, and gold, by investing in the multi-asset allocation fund category.”
AGENCY
Manish Kinger
Executive Creative Director of Schbang Delhi
“We had a straightforward and simple idea in place for the campaign, it was to get the attention of the target audience. Instead of focusing entirely on the templated, formulaic, and almost-predictable social media noise for the product, we made sure to generate buzz around the celebrity involved.”
CLIENT
Nipun Marya
CEO, iQOO India
“The collaboration with Dulquer, who is adored by many, has effectively showcased the finest qualities of the Neo 7 Pro. This device not only delivers exceptional performance, but also encourages moments of technological therapy, offering an escape from the monotonous routines of everyday life.”
AGENCY
Darpan Sharma
CEO and Strategist, DigiStreet
“Breaking away from the conventional approach of diving straight into a selling spree, the idea was to create a funny twist in the ads to engage audiences, bringing laughter and entertainment while capturing the essence of Sirca’s PU Polish range. All components were well thought out and seamlessly incorporated with on-point art direction.”
CLIENT
Apoorv Agarwal
Joint MD, Sirca Paints
“We aimed to deliver our message with humor, and the team successfully achieved the envisioned output. The positive responses received from key stakeholders are a testament to the campaign’s effectiveness.”
