AGENCY
Suraja Kishore
CEO, BBDO India
“Becoming a mother is hard. It’s not like all those Instagram filters of perfection that people put out there. Instead of looking for insights, we chose to listen to confessions new moms had to share with us.”
CLIENT
Sukhleen Aneja
CEO, Good Brands Co., The Good Glamm Group
“We are committed to supporting the evolving needs for every mom through every change. We aim to extend our support to every mother experiencing motherhood woes by crafting products that are formulated using the finest natural ingredients catering to their needs.”
AGENCY
Suyash Khabya
Creative Head, The Womb
“The campaign has a unique presentation of humour, without trying too hard. It is simple yet unignorable. Apart from the master film, there are interesting, witty 10 seconders, an OOH campaign and more digital ideas.”
CLIENT
Shashi Ranjan
President, USV Consumer Products (Sebamed)
“#pHmatters campaign stands as a testament to our commitment, as we highlight the importance of pH 5.5 for healthy hair and scalp-based evidence-based science. We invite our audiences to join the conversation on the importance of pH 5.5 for healthy hair and skin.”
AGENCY
Emmanuel Upputuru
Founder and Creative Chairman, EFGH Brand Innovations
“This is not just one more social post which is a part of moment marketing. It is walking the talk to allow customers to celebrate this landmark moment by actually offering a product that people can be proud to own.”
CLIENT
Mainak Bag
GM Marketing, Lectrix EV
“The India post-23rd August will be a different India, where science and exploration become reasons for self-belief and national pride. This is a momentous occasion. LXS Moonshine is a tangible way for people to remember and cherish this moment.”
AGENCY
Ritu Sharda
CCO, North, Ogilvy India
“The campaign idea came from the name itself. Double Down. And that’s what we played with. The double irony of a set of twins, discovering the marvel of the Double Down Burger in a really fun, crazy, way.”
CLIENT
Aparna Bhawal
CMO, KFC India & Partner Countries
“The limited edition all chicken, no bun Double Down Burger is for this tribe. It is an offering where you just satisfy your cravings, no questions asked! Like the OG Colonel Sanders says in the new campaign, “Isse samjho mat, bas khao”.
