AGENCY
Pramod Sharma
National Creative Director, Rediffusion
“From the moment we got the brief, we knew we had the opportunity to truly speak to the heart of the country. Understanding them, and the responsibilities that they take on in life, was the key to cracking this campaign. Once we had the stories that we wanted to tell, we had actor Pankaj Tripathi who was able to breathe magic into each and every role.”
CLIENT
Basant Dhawan
Group Chief Marketing Officer, Capri Global
“The campaign not only reflects our strong business fundamentals, but, more importantly, it underscores our ability to build foundations of resilience that enable growth and inspire confidence among our customers. We strongly believe that it is our ‘farz’ to uplift the society by creating enough opportunities and offering access to seamless credit to augment these opportunities.”
AGENCY
Vikram Pandey
National Creative Director, Leo Burnett
“When we started working on this campaign, we had a breakthrough moment when one of the team members came up with the line ‘Asli Maal Andar Hai’ - a perfect
way to highlight the distinctive new feature of a flavourful filling inside the Kurkure pellet. Keeping with the light-hearted quirky tonality associated with the brand, our film exemplifies this concept.”
CLIENT
Aastha Bhasin
Category Lead, Kurkure, PepsiCo India
“With Kurkure Chaat Fills, we have carved out a new product format that responds to the growing consumer demand for chaat-flavoured snacks. The combination of its crispy outer layer and burst of chaat flavours inside has inspired our unique ‘Maal Andar Hai’ proposition.”
