AGENCY
Aniket Ajwani
Group Brand Solutions Manager, Schbang
‘’In the current Digital landscape, the Moj app stands as a vibrant hub for creativity, entertainment, and engagement. With the launch of our go-to-market film, we’ve crafted a narrative that encapsulates the essence of the Moj world.”
CLIENT
Mousumi Mishra
Head of Consumer Marketing, ShareChat & Moj
“Moj has been the platform of choice for Indian youth, serving them a variety of content that matches their distinct personalities and it is served to them as per their idea of a joyful moment.”
AGENCY
Harshad Rajadhyaksha, Kainaz Karmakar
Chief Creative Officers, Ogilvy India
“For an iconic brand like Kingfisher, which enjoys such widespread popularity, the emotion and sentiment of its core audience, Gen Z, needed to be expressed in an entertaining yet meaningful way in the new campaign.”
CLIENT
Vikram Bahl
Chief Marketing Officer, United Breweries Limited
“Kingfisher has always been a progressive brand, and through this Pan India campaign, we aim to echo the tension in the lives of Gen Z audiences, who hesitate to open up freely, fearing judgements from others.”
AGENCY
Vikram Pandey (Spiky)
National Creative Director, Leo Burnett
“The new Doritos Dinamita is shaped like a dynamite and has a fiery taste; this gave rise to the idea of ‘Har Bite Mein Blast.’ Our film dramatizes this idea in the brand’s signature style of humour.”
CLIENT
Pranshu Sahni
Category Lead, Doritos, PepsiCo India
“We have always kept our consumers at the centre of our communication, connecting with them through innovative products and bold storytelling. Through this film, we’ve not only highlighted the ‘explosive’ nature of the product but also our belief in bold
self-expression.”
AGENCY
Ira G
Chief Creative Officer, Toaster India
“The message is clear - our beauty needs are unique and we now have a destination where you can easily find what’s best suited for your nuanced beauty needs rather than settling for what’s trending or the bestsellers.”
CLIENT
Abhishek Gour
Director, Digital Marketing, Myntra
“In a world where beauty knows no bounds, our new Myntra beauty brand campaign speaks directly to those who embrace their individuality, irrespective of what’s trending. ‘Find Your Own Beauty’ is more than a tagline – it’s an invitation to celebrate the unique canvas that is you.”
