AGENCY
Harshad Rajadhyaksha, Kainaz Karmakar
Chief Creative Officers, Ogilvy India
“As Indians, we love grabbing a sweet or two after dinner and that includes the two of us. However, most of us don’t have the habit of brushing before bed, which can lead to serious consequences like cavities. The film highlights this habit in a quirky fashion.”
CLIENT
Gunjit Jain
EVP-Marketing, Colgate-Palmolive India
“Our campaign aims to make people realise that the last thing millions of Indians put on their teeth before sleeping is sugar and not toothpaste, which can cause cavities. But cavities can be prevented just by choosing to #BrushTonight, after enjoying your favourite sweet.”
AGENCY
Amit Akali
Co-founder and Chief Creative Officer, Wondrlab
“Historically, wires, MCBs and switches have been a low-involvement category for the consumer. The creative challenge here was to bring Anchor by Panasonic’s load-bearing products to the fore in an engaging manner.”
CLIENT
Sunil Narula
Senior VP – Sales & Marketing, Panasonic Life Solutions India
“At Anchor by Panasonic, our steadfast belief has always been to offer our consumers top-quality, technologically advanced products. With this latest campaign, we’ve elevated our brand positioning, further emphasizing our industry leadership.”
