AGENCY
Vikash Chemjong
CCO, Cheil India
“The overarching thought was to show how even celebrities are finding the flip side irresistible. Each celebrity with their distinct personalities discovers that the new Galaxy Z foldable fits into their life effortlessly, and gives them freedom and flexibility.”
CLIENT
Aditya Babbar
Senior Director, Mobile Business, Samsung India
“Our Galaxy Z Flip5 phone has all the makings of a device that resonates with Gen Z and Millennials. It has a future-ready design powered with top-of-the-line specifications and software, making it a powerhouse in the category.”
AGENCY
Rohan Hukeri
Executive Vice President, Mumbai, Delhi - Brand Solutions, Schbang
“This campaign is a testament to our unwavering commitment to create campaigns that capture attention and deliver a meaningful impact. It represents a unique approach to addressing a prevalent health issue, and we’re genuinely excited to spread this crucial message.”
CLIENT
Rakesh Tahiliani
AGM, Marketing at Dabur
“With our anti-medicine campaign in collaboration with Schbang, we are taking a stand against the excessive use of medicines for minor ailments. Dabur Chyawanprash offers a natural and effective way to enhance inner strength and immunity, providing the strength to battle over 100 illnesses.”
AGENCY
Bodh Deb
Founder and Chief Content Creator, Bodh Entertainment
“Amaze wanted to break free from the usual norms and engage with its consumers on a deeper, emotional level. We aimed to recreate intimate moments from our lives that evoke a strong sense of personal connection and the warmth of home.”
CLIENT
Neelima Burra
Chief strategy, Transformation and Marketing officer, Luminous Power
“We are delighted to present the #Amazewalidiwali campaign, celebrating the importance of relationships with a message that reminds us that our homes are illuminated not just by lights and lamps but also by the warmth of our family bonds.”
AGENCY
Anupama Ramaswamy
Chief Creative Officer, Havas Worldwide India
“We decided to show this in a charming way, with the story of a Dadu (grandfather), who practises a disciplined diet throughout the year, just so he can enjoy his favourite laddoos on Diwali, making for a truly sweet ending.”
CLIENT
Sandeep Samsi
Head – Marketing and Corporate Communications, UTI Mutual Fund
“The thought for this investor education film comes from a consumer insight that Indians are ready to take necessary actions to achieve their desired objectives. For mutual fund investments, it is investing through the Systematic Investment Plan (SIP).”
