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RAD ADS OF THE WEEK

Some of our favourite ads from the past week. Read what the makers behind these ads have to say about the idea and execution.

BY Aryan Khanna
11th December 2023
RAD ADS OF THE WEEK

AGENCY

Powell Jadaun
Director, Bougainvillea Films
Sasmit Choudhary
DOP, Bougainvillea Films

“We collaborated with TVS Credit to show a newlywed couple navigating everyday quirks of life. It is tailored to resonate with Gen Z, our visuals infused a fresh and new-age vibe into these ads, disrupting the typically conventional landscape of NBFC sector ads.”

CLIENT

Charandeep Singh
CMO, TVS Credit

“I believe that a marketing campaign rests on relatable insights, innovative storytelling and thoughtful channel choices. It’s all about connecting with the audience intelligently and crafting a narrative that truly resonates.”


AGENCY

Rohit Malkani
Jt. National Creative Director, L&K Saatchi & Saatchi

“From winning the project in a tightly-contested pitch to the finished films, this has been one heck of a ride. We have crafted two humorous and flamboyant films that focus on the benefits in a memorable and quirky way.”

CLIENT

Nakul Kumar
Co-Founder and CMO, Cashify

“As we extend our collaboration with the talented Rajkummar Rao, we’re on a mission to make technology more accessible, budget-friendly as well as sustainable. We’re envisioning a future where good tech is not just a dream for people but an accessible luxury for all.”

  • TAGS :
  • #tvs
  • #Cashify

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