AGENCY
T Gangadhar
Group CEO, Quotient Ventures
“The ‘Live the AND Life’ campaign marks a strategic shift for the brand, presenting it as a trusted partner for individuals seeking a holistic approach to their financial journey, and promoting a lifestyle that aligns with diverse ambitions”.
CLIENT
Vijay Chandok
Managing Director, ICICI Securities
“The campaign is about empowering our customers to ‘Live the AND Life’, which in essence means achieving financial freedom through research-based investing and helping them meet their life goals and dreams.”
AGENCY
Neel Nigam and Tuhin Arya
Director, Band Stand Videos
“As filmmakers, we were excited when we got the brief from the brand team at DSP Mutual Fund. In the world of reels, you rarely get the opportunity to express through long-form content.”
CLIENT
Abhik Sanyal
Head of Marketing, DSP Mutual Fund
“The motivation behind ‘Stranger on the Bench’ is rooted in our commitment to empower and educate, while encouraging everyone to do better. Through this film, we address the importance of early financial education for daughters at par with sons.”
