Veterans from the advertising, marketing, film and theatre world came together in a show of solidarity to pay tribute to celebrated adman, the late Alyque Padamsee, at a memorial event – ‘Remembering Alyque’ – in Mumbai
With Meesho, Centerfruit and more testing Paytm soundboxes, experts ask: can these chime-ins become a scalable ad medium—and for what kind of campaigns?