The 2024 Tata Mumbai Marathon, which will kick off from the Chhatrapati Shivaji Maharaj Terminus on January 21, is set to witness more than 56,000 participants with an additional 2,900 runners from across the world participating virtually through the TMM app.
The 19th edition of this iconic event marks a running revolution that has transformed our nation’s health, fitness, and philanthropy landscape. As the city comes alive in a vibrant celebration of #HarDilMumbai, the entire country will unite in support. This prestigious race is receiving overwhelming response from the running community across all categories, with the feature race reportedly crossing the 11,000 plus participant mark for the first time.
Tata group remains the title sponsor for the mega event for the fifth consecutive time. Speaking about the event, Adrian Terron, Head of Brand and Marketing, Tata Sons says, “We are proud to be associated with the Tata Mumbai Marathon, an event that embodies athletic excellence and community spirit. It will be truly inspiring to see each participant, from the elite to the first-time marathoner, pushing their boundaries to achieve the extraordinary.”
HOW ARE BRANDS LEVERAGING THE PARTNERSHIP?
“We have released limited edition bottles featuring three top Indian Elite full marathon runners – Gopi T, Srinu Bugatha and Jigmet Dolma. We are committed towards our partnership with sports and we want to lead the hydration narrative in the country. Everything that we do with the Tata Mumbai Marathon and Procam group is an integral part of it because running and hydration go hand in hand.”
Tushar Malhotra
Head of Marketing, Bisleri
“Our association with the Tata Mumbai Marathon goes back many years. This time we will present all marathoners with a specially designed Race Day Tee-Shirt to honour their enthusiasm, effort, and steely resolve for the current edition. We are pushing the tagline – ‘Move Your Mind With ASICS’ and have also launched several new products in the process like the Tata Mumbai Marathon exclusive shoe, which has ‘Mumbai 2024’ emblazoned on the side.”
Saurabh Sharma
Head of Marketing, ASICS India
Partners of the Tata Mumbai Marathon
Title Sponsor - Tata
Joint Title Sponsor - TCS
Associate Sponsor - IDFC FIRST Bank
Sports Goods Partner - ASICS
Driven by-TATA.EV from Tata Motors
Hydration Partner - Bisleri
Snacking Partner - Cadbury FUSE
Energy Drink Partner - FAST&UP
Social Connect Partner - Vedanta
Hospitality Partner - Trident, Nariman Point, Mumbai
Loyalty Partner - Club Vistara
Print Partner - The Times of India
Music Entertainment Partner - Mirchi
Telecast Partner - Sony Sports 1
Medical Partner - Asian Heart Institute
Philanthropy Partner - United Way Mumbai
Institution Partner - Adhata
Proud Partner - Mumbai Festival
