When HDFC’s Vigil Aunty campaign first came out, there was news of backlash on social media. Cut to now, Ravi Santhanam, Group Head, CMO, Head-Direct to Consumer Business, HDFC Bank congratulated team FCB Kinnect on securing a Silver Lion at the Cannes Lions International Festival of Creativity for Vigil Aunty’s Lulumelon EOSS campaign.
The campaign talks about financial fraud and informs customers about the modus operandi of financial fraudsters. Taking to LinkedIn, Ravi Santhanam expressed his joy as the campaign got global recognition at the festival in the French Riviera. He wrote, “Financial frauds are a big issue in India. We at HDFC Bank have always been at the forefront of communicating with our customers and Indians on how not to fall prey. Our very own social media influencer Vigil Aunty has been spearheading our efforts over the last two years. So happy to see a campaign with a purpose and strong ground response getting recognised at Cannes with a silver lion.”
Chandni Shah, Founder and COO, FCB Kinnect also took to the platform to congratulate the team. She wrote, “Back on the Red Carpet with a Lion in our hands! After three years of hard work and dedication, we’re thrilled to see HDFC Bank's Vigil Aunty roar at Cannes Lions International Festival of Creativity. It's taken an army of passionate Kinnectors to bring Lulumelon EOSS to this global stage. And I'm grateful to our incredible partners at HDFC Bank, Ravi Santhanam, Jahid Ahmed, and Abhilasha Mathur for their trust and support.”
Rohan Mehta, CEO - FCB Kinnect & FCB/SIX India also shared his happiness on LinkedIn. He wrote, “Over the past six years, HDFC Bank has been a trusting partner and allowed us to push boundaries of conventional strategies, revolutionising BFSI marketing. Vigil Aunty's Lulumelon EOSS campaign was experienced first-hand by the public, making a real impact on combating financial scams in India.”
India has won 14 metals at the Cannes Lions International Festival of Creativity so far, with Leo Burnett and McCann securing one gold each.
