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mansi sharma

Senior Correspondent

mansi.sharma@exchange4media.com

@NothingOddNews


FROM THE AD-LAND
Change is Navigable Now
BY Mansi Sharma

Impact Feature
Can India Break the Jinx of Fluctuating Success at Cannes Lions 2024?
BY Mansi Sharma

Talking Point
Marketers Caught in an AI Duel
BY Mansi Sharma

Impact Feature
The Metamorphosis of a Magazine
BY Mansi Sharma

FROM THE AD-LAND
IPL, The Unvanquished
BY Mansi Sharma

FROM THE AD-LAND
The Disillusionment with Platform X
BY Mansi Sharma

Interview
Hell Energy Hitting Sixes
BY Mansi Sharma

Talking Point
HUL: Time to Defrost?
BY Mansi Sharma

Cover Story
The Politics of Advertising
BY Mansi Sharma

Spotlight
Can Thrive Break the Zomato-Swiggy Duopoly?
BY Mansi Sharma

Spotlight
BJP’s dulha dig at Rahul…
BY Mansi Sharma

Spotlight
WPP X IRG: DECODING HUMANISED GROWTH
BY Mansi Sharma

Spotlight
ZOMATO'S KURTA MOVE: EMPOWERMENT OR TOKENISM?
BY Mansi Sharma

Cover Story
Where is my TG?
BY Ashee Sharma BY Mansi Sharma

Spotlight
Whose Award Is It?
BY Mansi Sharma

Talking Point
The Birds, The Bees, and Ranveer Singh
BY Mansi Sharma

Talking Point
Global Headwinds Mar AdEx Growth: Pitch Madison Advertising Report 2024
BY Mansi Sharma

TOP STORY

Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?


test - Mastering the Art of Emotional Storytelling in Advertising


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