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Cover Story
test The GenAI Factor
BY Paawan Sunam

CMO Interview
Ferrero India: Sweet Thrills
BY Paawan Sunam

Talking Point
A Fresh Cup of Campaigns
BY Paawan Sunam

Interview
Kalyan Jewellers: 'We're a Hyper-local Jeweller'
BY Paawan Sunam

Talking Point
Mahindra & Mahindra: Driving into the Future
BY Paawan Sunam

Interview
GODREJ INTERIO: A SPECIAL BOND
BY Paawan Sunam

Talking Point
'It was the right time to launch an IPO for RK Swamy'
BY Paawan Sunam

Impact Feature
Tokenism or More?
BY Paawan Sunam

Interview
AB InBev: Brewing Authenticity
BY Paawan Sunam

Talking Point
Tim Hortons: Internationally Local
BY Paawan Sunam

Talking Point
Motorola: Razr-Sharp Marketing
BY Paawan Sunam

Cover Story
The Coffee Wars
BY Paawan Sunam

Interview
Mia by Tanishq: Beyond Vanity
BY Paawan Sunam

Interview
Road to Growth
BY Paawan Sunam

Spotlight
Paying Attention to the New Metric
BY Paawan Sunam

Interview
Max Life Insurance: The Promise of Trust
BY Paawan Sunam

Talking Point
Making Education Mainstream
BY Paawan Sunam

Interview
JSW Paints: Painting India
BY Paawan Sunam

More From Impact
Beyond the Brief
BY Paawan Sunam

Spotlight
The Details in a Fabric
BY Paawan Sunam

Spotlight
CRAFTING AN INDIAN HOME
BY Paawan Sunam

More From Impact
BEYOND THE BRIEF
BY Paawan Sunam

More From Impact
Beyond the Brief
BY Paawan Sunam

Cover Story
More Power = More Scrutiny
BY Paawan Sunam

TOP STORY

Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?


test - Mastering the Art of Emotional Storytelling in Advertising


IMPACT Celebrates 20 Years


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