Samarpita Banerjee

samarpita banerjee STORIES

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Interview

FOR ORACLE, WHY EXPERIENCE, AND NOT CONVERSATION IS THE KEY

BY SAMARPITA BANERJEE

Cover Story

LESSONS FROM THE GROUND

BY NEETA NAIR BY CHRISTINA MONIZ & SAMARPITA BANERJEE

Spotlight

IMPROV-ING THEIR WAY INTO CONSUMERS’ HEARTS

BY SAMARPITA BANERJEE

CMO File

‘OUR AIM'S TO PROTECT OUR CONSUMERS' ASPIRATIONS’

BY SAMARPITA BANERJEE

Cover Story

WHY BRANDS ARE RAISING THEIR VOICE

BY SAMARPITA BANERJEE

Spotlight

THE IPL BLITZKRIEG

BY SAMARPITA BANERJEE

CMO File

NOSTALGIA: THE SECRET TO CARVAAN’S SUCCESS

BY SAMARPITA BANERJEE

Spotlight

‘DIGITAL ADEX WILL HELP BRANDS ANALYSE COMPETITIVE ADS’

BY SAMARPITA BANERJEE

CMO File

FOR KELLOGG’S, INDIA IS TOP PRIORITY

BY SAMARPITA BANERJEE

Spotlight

ZEE5 RIDES HIGH ON VOICE, VIDEO AND VERNACULAR

BY SAMARPITA BANERJEE

CMO File

HOW PIDILITE MAKES UNBREAKABLE BONDS

BY SAMARPITA BANERJEE

CMO File

TAKING HAMARA BAJAJ TO THE WORLD: SUMEET NARANG

BY SAMARPITA BANERJEE

CMO File

‘OUR ROI FROM PROGRAMMATIC IS HIGHER THAN SEARCH ADVERTISING’

BY SAMARPITA BANERJEE

Cover Story

TRAI REGIME: A TRAI-L BY FIRE?

BY SAMARPITA BANERJEE (With inputs from DIPALI BANKA)

Cover Story

ADS THAT MADE IT BIG IN 2018

BY SAMARPITA BANERJEE (WITH INPUTS FROM NEETA NAIR BY CHRISTINA MONIZ AND MISBAAH MANSURI)

CMO File

STOP PROCRASTINATING, SAYS AEGON LIFE

BY SAMARPITA BANERJEE

Spotlight

OF MUSIC & MACHINE LEARNING

BY SAMARPITA BANERJEE

CMO File

TOO YUMM!'S STRATEGY TO REACH RS 500 CRORE

BY SAMARPITA BANERJEE

CMO File

PHILIPS: DRIVING DIFFERENTIATION THROUGH FAMILIARITY

BY SAMARPITA BANERJEE

Cover Story

MOBILE MARKETING: THE RS 5000 CRORE OPPORTUNITY

BY BERYL MENEZES BY CHRISTINA MONIZ AND SAMARPITA BANERJEE

CMO File

NIVEA’S FOOLPROOF GROWTH STRATEGY

BY SAMARPITA BANERJEE

CMO File

SELLING INSTANT HAPPINESS

BY SAMARPITA BANERJEE

Cover Story

WILL COMPANIES FIGHT FOR #METOO SURVIVORS?

BY NEETA NAIR & SAMARPITA BANERJEE

CMO File

SENNHEISER DARES CONSUMERS TO DISCONNECT

BY SAMARPITA BANERJEE

Cover Story

WINNING, BY DESIGN

BY SAMARPITA BANERJEE

Cover Story

CONTENT MARKETING 2.0

BY BERYL MENEZES & SAMARPITA BANERJEE

CMO File

INDIA IS AMONG FOUR FOCUS MARKETS FOR HERSHEY OUTSIDE NORTH AMERICA

BY SAMARPITA BANERJEE

CMO File

CROMA MAKES IT ALL ABOUT CONSUMER EXPERIENCE

BY SAMARPITA BANERJEE

Spotlight

‘OUR CONTENT IS CONNECTED TO BENGALI VALUES’

BY SAMARPITA BANERJEE

Cover Story

WHAT ATTRACTS MARKETERS TO PRINT?

BY SAMARPITA BANERJEE (with inputs from Christina Moniz and Beryl Menezes)

CMO File

‘PAYPAL BANKS ON SELLER AND BUYER PROTECTION’

BY SAMARPITA BANERJEE

Spotlight

‘WE WILL EXPAND OUR TV OFFERINGS, BUT WON’T ENTER THE GEC SPACE’

BY SAMARPITA BANERJEE

Spotlight

‘WE ARE HERE TO BUILD A LONG-TERM EMOTIONAL CONNECT’

BY SAMARPITA BANERJEE

CMO File

‘WE WANT TO HELP PEOPLE ACHIEVE THEIR LIFE GOALS’

BY SAMARPITA BANERJEE

Cover Story

FAKING NEWS, AND HOW BRANDS ARE TACKLING IT

BY NEETA NAIR & SAMARPITA BANERJEE

Cover Story

THE RS 5,000 CR OPPORTUNITY FOR OTT PLATFORMS IN INDIA

BY SAMARPITA BANERJEE & CHRISTINA MONIZ (With inputs from BERYL MENEZES & SIMRAN SABHERWAL)

Cover Story

HOW MARKETERS ARE STRIKING THE RIGHT CHORD WITH MUSIC

BY SAMARPITA BANERJEE

Spotlight

IKEA PUTS A ‘SWEDESHI’ SPIN TO WOO INDIAN CUSTOMERS

BY SAMARPITA BANERJEE

CMO File

SHELL LUBRICANTS EYEING A 15-20% MARKET SHARE IN INDIA

BY SAMARPITA BANERJEE

Interview

HIMANI KAPADIA: THE DAYS OF WORKING IN SILOS ARE OVER

BY SAMARPITA BANERJEE

CMO File

‘BISLERI CREATED A NEW CATEGORY WITH FONZO’

BY SAMARPITA BANERJEE

CMO File

MONDELEZ’S BIG BET IN THE BISCUIT CATEGORY

BY SAMARPITA BANERJEE

CMO Interview

BETTING ON FAN-TASTIC GROWTH

BY SAMARPITA BANERJEE

TOP STORY

Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?