srabana lahiri STORIES

srabana lahiri

srabana@exchange4media.com

EDITOR

Cover Story
FLEXIBILITY, ADAPTABILITY, SPEED: LODESTAR’S NEW MANTRA
BY Srabana Lahiri
Spotlight
WE NOW KNOW HOW OUR KIND OF MADNESS WORKS: ABHIJIT AVASTHI
BY Srabana Lahiri
Interview
MARUTI SUZUKI: CREATING ‘PHYGITAL’ EXPERIENCES
BY Srabana Lahiri
Cover Story
UPSKILLING: TOP PRIORITY FOR THE CMO TODAY
BY Srabana Lahiri
Interview
‘ADVERTISING HAS TO DELIVER SHARP BUSINESS RESULTS’
BY Srabana Lahiri
Interview
‘WE NEED TO BE EVEN MORE NIMBLE THAN EARLIER’
BY Srabana Lahiri
Interview
TECHNOLOGY HAS COME TO THE PARTY, SAYS SWATI BHATTACHARYA OF FCB ULKA
BY Srabana Lahiri
Interview
‘IT’S A TIME OF NEW OPPORTUNITY’
BY Srabana Lahiri
Interview
THE FESTIVAL OF IDEAS IS HAPPENING ALL AROUND US: JOSY PAUL
BY Srabana Lahiri
Interview
‘OUR PARTNERSHIP IS A BIT LIKE HAVING TWO ENGINES ON A PLANE’
BY Srabana Lahiri
Spotlight
THE ART OF STORY-TELLING DOESN’T CHANGE: BAUDDHAYAN MUKHERJI
BY Srabana Lahiri
Cover Story
TRIAL BY TRAI FOR BARC
BY Srabana Lahiri
Interview
MY INSPIRATION IS THE PEOPLE OF INDIA: PIYUSH PANDEY
BY Srabana Lahiri
Interview
‘HAVAS WILL CONTINUE TO BE ENORMOUSLY AMBITIOUS IN INDIA’
BY Srabana Lahiri
Interview
‘HUL is extremely supportive of mavericks, at the same time intolerant of rogues’
BY Srabana Lahiri
Interview
‘NOT JUST A MEDIA PLAN, HAVAS IS LOOKING TO BUILD A MEDIA EXPERIENCE FOR CLIENTS’
BY Srabana Lahiri
Spotlight
‘WE WILL BE PURELY DIGITAL’
BY Srabana Lahiri
Cover Story
WATCHING WAVEMAKER 2.0
BY Srabana Lahiri
Interview
‘ZEE5 IS THE PRESENT AND THE FUTURE OF ENTERTAINMENT’
BY Srabana Lahiri
Interview
WE NEED TO COMPLEMENT OUR STRONG LOCAL MARKET BUSINESSES WITH GLOBAL ONES: TOBY JENNER
BY Srabana Lahiri
Cover Story
BETTING BIG ON THE ‘POWER OF ONE’
BY SRABANA LAHIRI & CHRISTINA MONIZ
Spotlight
‘ENTREPRENEURS MUST CREATE A STRONG RIGHT TO WIN’
BY Srabana Lahiri
Cover Story
‘Sony SAB aims to keep its viewers in a happy frame of mind’
BY SRABANA LAHIRI AND ARPITA MUKHERJEE
Cover Story
HOW SONY GOT SET
BY SRABANA LAHIRI AND ARPITA MUKHERJEE
Spotlight
WPP & INMOBI SET TO ‘SHAPE THE MARKET’
BY Srabana Lahiri
Cover Story
WENDY CLARK: COUNTING ON THE 3Ps
BY BY SRABANA LAHIRI & CHRISTINA MONIZ
Spotlight
‘LANGUAGE IS THE BIG GROWTH STORY FOR SONYLIV’
BY Srabana Lahiri
Interview
OMG: MAKING LOCALISATION THE TOP PRIORITY
BY Srabana Lahiri
Cover Story
‘We are creating a Content AOR, where our lead engagement with a client will be in the content space’
BY Srabana Lahiri
Cover Story
MAPPING THE FUTURE OF MINDSHARE
BY BY SRABANA LAHIRI & CHRISTINA MONIZ
Cover Story
THE ‘ONE DENTSU’ AGENDA
BY Srabana Lahiri
Cover Story
VIACOM18: GOING DESI BY DESIGN
BY Srabana Lahiri
Cover Story
HOW ‘PURPOSE’ RULED AT CANNES THIS YEAR
BY Srabana Lahiri
Interview
I MISS THE FANTASTIC HUMOUR AT CANNES: PIYUSH PANDEY
BY Srabana Lahiri
Interview
NILOUFER DUNDH: THE JOURNEY FROM VENTES TO VENTES 5.0
BY Srabana Lahiri
Cover Story
OUR IMMEDIATE PRIORITY IS TO EXPAND OUR DIGITAL FOOTPRINT
BY Srabana Lahiri
Interview
THE CORNER ROOM PROJECT: MEN’S LUXURY QUOTIENT REDEFINED
BY Srabana Lahiri
Cover Story
OUR BRIEF WAS TO RUN A LOW KEY, EFFICIENT BUT IMPACTFUL CAMPAIGN: SAM BALSARA
BY Srabana Lahiri
Cover Story
‘The battle of the future will be on smart pricing and curated multi-media content’
BY Srabana Lahiri
Cover Story
HOW ABHIJIT PAWAR DRIVES A PURPOSE BEYOND BUSINESS
BY Srabana Lahiri
Interview
‘I’m getting closer and closer to my global aspiration’: Goswami
BY Srabana Lahiri
Cover Story
IRS Q1 2019: PRINT DOES THE SUPERHERO ACT
BY SRABANA LAHIRI & DIPALI BANKA (WITH INPUTS FROM NEETA NAIR & MOUMITA BHATTACHARJEE)
Cover Story
RE-IMAGINING GODREJ
BY Srabana Lahiri
Interview
WHAT TO EXPECT FROM GOAFEST 2020
BY Srabana Lahiri
Cover Story
THE INTERNET EVANGELIST
BY Srabana Lahiri
Cover Story
‘RADIO CAN BE THRICE AS BIG AS IT IS NOW’
BY SRABANA LAHIRI (With inputs from Eularie Saldanha)
Cover Story
669 MILLION AND COUNTING…
BY Srabana Lahiri
Cover Story
‘IT’S INDIA’S TIME’
BY Srabana Lahiri
Cover Story
HOW ARUN NANDA PLANS TO REINVENT REDIFFUSION
BY Srabana Lahiri
Spotlight
‘WE WALK BAREFOOT AT THE ASHRAM; NO SHOES TO FILL’
BY Srabana Lahiri

TOP STORY

Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?

test - Mastering the Art of Emotional Storytelling in Advertising

IMPACT Celebrates 20 Years

NEWS LETTER

Subscribe for our news letter

E - PAPER

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • demo

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Anuja Trivedi of Shemaroo Entertainment Ltd, Rank #43 on Impact Top 50 Most Influential Women, 2024

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up