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TEAM IMPACT

Cover Story
The Trends Edition
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Cover Story
Dazzling Through The Decade
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Talking Point
ISA Charter Sparks Debate
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Cannes Lions Day 5 shortlists – the last dance
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Cannes Lions Day 4 Wins – Ogilvy shines bright
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Cannes Lions Day 3 Wins – India bags 4 Silver & 6 Bronze
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India’s Day 4 Shorlists at the Cannes Lions 2023
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India strikes Gold!
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India’s Day 3 Shortlists
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Marketers Look to Generative AI as Customer Expectations Increase in India
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REMINISCING THE BEST OF CRICKET WORLD CUP
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BRANDS AND FANS ABOARD THE 100-YEAR CELEBRATIONS OF THE WIMBLEDON CHAMPIONSHIPS
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I PLAY A T20 GAME EVERY WEEKEND
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Cover Story
IMPACT 30 UNDER 30: AN ODE TO YOUTH AND CREATIVITY
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ORIGINAL ADS OUTPERFORM DUBBED ADS: NIELSENIQ
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HOW CADBURY DAIRY MILK PROPELLED THE MCA GROUND STAFF CAMPAIGN
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DISNEY+HOTSTAR & HDFC LIFE COME TOGETHER FOR AN AD
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HOW TATA NEU LEVERAGED IPL 2022 ON TV FOR ITS LAUNCH
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WHY IPL IS KEY FOR CONSUMER DURABLES IN SUMMER?
BY TEAM IMPACT
Cover Story
GOAFEST 2022: TECH+ CREATIVITY
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IPL IS ONE EVENT WHERE THE VIEWERSHIP INTENT IS VERY HIGH: LUCKY SAINI, MEESHO
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IPL OFFERS SCALE AND SUSTENANCE TO NATIONAL BRANDS LIKE SPOTIFY
BY TEAM IMPACT
Cover Story
A LEADER WITH A PURPOSE
BY TEAM IMPACT
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WHO WILL BE THE IMPACT PERSON OF THE YEAR, 2021?
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WHY TATA IPL IS AN IDEAL CHOICE FOR STING?
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Celebrating Women Leaders at 4th Annual BW Disrupt WESA
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APOLLO’S #GOTHEDISTANCE HEROES INITIATIVE IS EXTRAORDINARY: VIJAY BARSE
BY TEAM IMPACT
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GAMIFYING INDIA
BY TEAM IMPACT
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WHO WILL BE IMPACT PERSON OF THE YEAR, 2021?
BY TEAM IMPACT
Cover Story
DIGITAL TO OVERTAKE TV: PMAR, 2022
BY TEAM IMPACT
Impact Feature
DIGITAL ADVERTISING GAINS GROUND: DENTSU-E4M REPORT
BY TEAM IMPACT
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How VIVO IPL on TV has played a role in helping emerging brands turn unicorns
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ADEX ZOOMS 37% DESPITE COVID II: PMAR 2022
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How Vivo IPL 2022 could be a game-changer for brands?
BY TEAM IMPACT
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INDUSTRY PAYS TRIBUTE TO AD LEGEND GERSON DA CUNHA
BY TEAM IMPACT
Impact Feature
ZEE-SONY: A MERGER OF THE TITANS
BY TEAM IMPACT
Impact Feature
E4M CONCLAVE: PEEK INTO MARKETING TRENDS IN A POST-COVID WORLD
BY TEAM IMPACT
Cover Story
PROGRAMMATIC DISRUPTION IN NEW-AGE MEDIA
BY TEAM IMPACT
Cover Story
For ITC the best is yet to come: IPoY 2020 winner Sanjiv Puri
BY TEAM IMPACT
Talking Point
WHY VIVO PRO KABADDI LEAGUE IS THE ADVERTISING PLATFORM FOR HIGH-OCTANE BRAND ENGAGEMENT
BY TEAM IMPACT
Cover Story
PRESENTING THE E4M DIGITAL 40 UNDER 40
BY TEAM IMPACT
Spotlight
THE RISE AND RISE OF INFLUENCER MARKETING
BY TEAM IMPACT
Cover Story
IMPACT'S TOP DIGITAL INFLUENCERS OF 2021
BY TEAM IMPACT
Spotlight
THE BIG MARTECH WINNERS OF 2021
BY TEAM IMPACT
Spotlight
Festive IPL: A unique opportunity
BY admin BY TEAM IMPACT
Talking Point
‘I GOT MY PRE WEDDING SHOOT DONE WEARING A LIVERPOOL JERSEY’
BY TEAM IMPACT
Cover Story
WINNING BIG WITH DIGITAL
BY TEAM IMPACT
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Voxxy Media wins the influencer marketing mandate for Budweiser India
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Dentsu Webchutney bags digital duties for Virender Sehwag's new venture, Cricuru
BY TEAM IMPACT
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Liberated Syndication announces partnership with JioSaavn
BY TEAM IMPACT
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KFC India pledges Covid-relief and support with its ‘KFC Care’ initiative
BY TEAM IMPACT
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TVS Eurogrip promotes social distancing through ‘#StandApartToStandTogether’ campaign
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Tata Pravesh launches new campaign #AloneButTogether
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Ogilvy and Thums Up:Olympics 2020 Campaign to break the new brand positioning
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FCB Group India announces organizational restructuring and key elevations
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Madison Media wins media mandate for LT Foods’ brand Daawat
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SKINN by Titan narrates the tales of happiness in their new digital campaign
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Redmi India gears up for the next revolution with Redmi Note 10 Pro Max
BY TEAM IMPACT
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Samsung launches #EpicDreamsOf21 campaign
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Tide's new campaign highlights the significance of time spent on important things in life
BY TEAM IMPACT
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Dentsu India announces the launch of ‘Indeed Smart City’
BY TEAM IMPACT
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Bewakoof.com onboards Sanya Malhotra for its new campaign
BY TEAM IMPACT
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Leo Burnett brings Niket Kumar onboard as executive vice president & head – digital
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Canara Bank launches cybersecurity awareness song
BY TEAM IMPACT
Spotlight
EXCHANGE4MEDIA UNVEILS 2ND EDITION OF WOMEN ACHIEVERS IN PR AND CORP COMM
BY TEAM IMPACT
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GROUPM INDIA NAMES KARTHIK SHANKAR AS HEAD OF DIGITAL TRADING
BY TEAM IMPACT
Talking Point
GAANA & TAJ MAHAL’S ODE TO INDIA’S CLASSICAL TUNES
BY TEAM IMPACT
Spotlight
PRESENTING EXCHANGE4MEDIA’S FIRST EVER EDITION OF PR AND CORP COMM 30 UNDER 30
BY TEAM IMPACT
Cover Story
THE CHAMPIONS OF INDIAN NEWS
BY TEAM IMPACT
Special Feature
THE VOICEBOX
BY TEAM IMPACT
Spotlight
MEET THE GAME-CHANGERS IN PITCH MARKETING 30UNDER30
BY TEAM IMPACT
Cover Story
IMPACT’S CLASS OF 2021
BY TEAM IMPACT
Spotlight
‘WE WANT TO PUT INDIA ON THE MAP IN A SUBSTANTIAL WAY’
BY TEAM IMPACT
Spotlight
THE NEW ORDER FOR OTT AND SOCIAL MEDIA
BY TEAM IMPACT
Spotlight
WHO WILL BE IN IMPACT’S TOP 30 UNDER 30 THIS YEAR?
BY TEAM IMPACT
Cover Story
ADEX TO GET A 26% BOOST
BY TEAM IMPACT
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Advertising is still considered a big company’s game: Uday Shankar
BY TEAM IMPACT
Spotlight
PRESENTING THE NOMINEES FOR IMPACT PERSON OF THE YEAR, 2020
BY TEAM IMPACT
Cover Story
2020’S MARKETING CAMPAIGNS THAT STRUCK GOLD
BY TEAM IMPACT
Talking Point
BHARAT WILL CONTINUE TO DRIVE THE GROWTH OF INDIAN ECONOMY
BY TEAM IMPACT
Cover Story
THE RS 18,000 CR+ GROWTH STORY FOR DIGITAL
BY TEAM IMPACT
Cover Story
LEADING WITH CREATIVE TRANSFORMATION
BY TEAM IMPACT
Cover Story
PRESENTING THE IMPACT DIGITAL POWER 100
BY TEAM IMPACT
Impact Feature
UNVEILING THE ‘TOP 100 INFLUENTIAL GAME CHANGERS’ LIST
BY TEAM IMPACT
Cover Story
THE FUTURE IS MOBILE
BY TEAM IMPACT
Spotlight
PRESENTING 2020’S GAME CHANGERS IN PR AND CORP COMM
BY TEAM IMPACT
Cover Story
‘MEDIA’S GUARANTEED FREEDOM IS AT THE CORE OF BROADCAST’
BY TEAM IMPACT
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MOGAÉ ANNOUNCES ITS JOINT VENTURE WITH CONVERSATIONAL AI AGENCY, VERSA
BY TEAM IMPACT
Talking Point
DAINIK BHASKAR-E4M WEBINAR: BHARAT & INDIA LIKELY TO SHINE TOGETHER THIS FESTIVE SEASON
BY TEAM IMPACT
Cover Story
E4M CONTENT 40 UNDER 40
BY TEAM IMPACT
Talking Point
THE BODY SHOP: TALKING BEAUTY WITH A PURPOSE
BY TEAM IMPACT
Spotlight
INSIDE THE TRP CONTROVERSY
BY TEAM IMPACT
Talking Point
THE ME ERA: WHEN THE CONSUMER BECOMES THE BRAND
BY TEAM IMPACT
Talking Point
CELEBYTE: ADDING NEW DIMENSIONS TO CELEB-BRAND COLLABORATIONS
BY TEAM IMPACT
Interview
STEERING THE CARAT GROWTH AGENDA FORWARD
BY TEAM IMPACT
Talking Point
FLIPKART INTRODUCES BRAND PULSE, A TOOL FOR BRANDS
BY TEAM IMPACT
Interview
THE COVID CRISIS HAS SENT COMMUNICATORS BACK TO THE DRAWING BOARD: PARESH CHAUDHRY
BY TEAM IMPACT
Interview
TIME TO FOCUS ON MUTUAL LONG-TERM VALUE CREATION: SONIA HURIA
BY TEAM IMPACT
Interview
PR HAS FARED BETTER THAN OTHER MARCOM DISCIPLINES: MADAN BAHAL
BY TEAM IMPACT
Spotlight
SUPER 50: BRANDS AND AGENCIES IN PUBLIC RELATIONS
BY TEAM IMPACT

TOP STORY

Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?

test - Mastering the Art of Emotional Storytelling in Advertising

IMPACT Celebrates 20 Years

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IMPACT SPECIAL ISSUES


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Anuja Trivedi of Shemaroo Entertainment Ltd, Rank #43 on Impact Top 50 Most Influential Women, 2024

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