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NEETA NAIR
Highly placed sources have told exchange4media that e-commerce marketplace Flipkart called for a creative and digital pitch last week.
The pitch was called in Bangalore where the company is based. We have also learnt that Gautam Reghunath and PG Aditya’s newly launched ad agency, Talented, is expected to participate in the pitch along with some other agencies. However, Reghunath has denied being part of it.
As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?
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