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Earning a PhD in Winning Accounts
Eileen Ooi, CEO, APAC & Monaz Todywalla, CEO, India at PHD on how they are set to register 50%+ growth in new business wins this year in India
14th October 2025BY NEETA NAIR
Neha Barjatya Steps Down as Marketing Director of Google India 1
Neha Barjatya has stepped down from her role as Marketing Director at Google India. She had been with the company for nearly 14 years
18th August 2025BY IMPACT Staff
Neha Barjatya Steps Down as Marketing Director of Google India
Neha Barjatya has stepped down from her role as Marketing Director at Google India. She had been with the company for nearly 14 years
14th August 2025BY TEAM IMPACT
HDFC Mutual Fund Launches 5th ‘Barni Se Azadi’ Campaign for Women’s Financial Independence
This year’s campaign includes a film titled Sapne Karo Aazad, which follows the story of a young woman influenced by her mother’s practice of saving money in a jar
14th August 2025BY TEAM IMPACT
MILKMAID Launches New TVC Highlighting Homemade Desserts
Conceptualised by BBH India, the film has been directed by filmmaker Ram Madhvani
14th August 2025BY TEAM IMPACT
SBI General Insurance pays tribute to India’s growth journey with a film #TributeToIndia
Conceptualised with music composer Sneha Khanwalkar, the campaign creates a fresh rendition of the national anthem using iconic sounds of India
14th August 2025BY TEAM IMPACT
Motilal Oswal Mutual Fund Marks Independence Day with Financial Freedom-Themed Campaign
The campaign links India’s freedom journey to today’s pursuit of personal and financial independence, promoting disciplined planning and smart investing
14th August 2025BY TEAM IMPACT
Zurich Kotak General Insurance appoints Sukesh Shetty as Chief Operating Officer
Prior to this, Shetty was COO at SBI General Insurance and also worked with ICICI Lombard and HDFC ERGO
14th August 2025BY TEAM IMPACT
Vaseline India launches ‘Cloud Soft’ moisturiser with high-altitude Dubai event
Vaseline India unveiled its new face moisturiser through a skydive event in Dubai, pairing influencer participation with sensory brand experiences
14th August 2025BY TEAM IMPACT
Cheil X launches ‘EV Sahi Hai’ campaign for JSW MG Motor India
The ‘EV Sahi Hai’ campaign shares real EV owners’ stories on savings, sustainability, and driving experience to address adoption barriers
14th August 2025BY TEAM IMPACT
Pepperfry’s Independence Day campaign pays tribute to Indian craftsmanship
The film journeys through furniture-making, honouring the skill and dedication that reflect India’s spirit of self-reliance
14th August 2025BY TEAM IMPACT
Niva Bupa’s ‘No Freedom Sale’ Campaign Links Health Security with True Independence
Niva Bupa’s Independence Day campaign reminds citizens that hospital bills never have discounts, underscoring the value of health insurance
14th August 2025BY TEAM IMPACT
Federal Bank launches anthem for ‘Twice is Wise’ cyber safety awareness campaign
Federal Bank releases an anthem as part of the second phase of its #TwiceisWise campaign to promote cyber awareness in partnership with I4C
14th August 2025BY TEAM IMPACT
Yatri Launches Student Hackathon to Tackle Real-World Mobility Challenges
Yatri launches Hackathon 2025, inviting students to use live datasets to solve real-world urban mobility challenges and innovate public transport
14th August 2025BY TEAM IMPACT
Safed Detergent Rekindles the Forgotten Symbolism of White This Independence Day
The film recalls when Safed meant more than fabric, with the message, ‘Jab Dil Mein Ho Safed, To Saare Jahan Se Achha Desh’
14th August 2025BY TEAM IMPACT
RPG Group’s ‘Kar Dikha’ anthem turns azaadi into an everyday responsibility
The video spotlights Mumbai’s factory workers, neurodivergent staff, children, women entrepreneurs, and youth reclaiming their stories through hip-hop
14th August 2025BY TEAM IMPACT
World Organ Donation Day: Mankind Pharma Launches Campaign with Amitabh Bachchan
The campaign, titled Live Beyond Your Life, aims to highlight the country’s low organ donation rates and encourage more individuals to register as donors
14th August 2025BY TEAM IMPACT
boAt Highlights ‘Make in India’ Initiative in Independence Day Campaign
The film features content creator Purav Jha, who mimics popular online trends to attract attention to boAt’s manufacturing story
14th August 2025BY TEAM IMPACT
Barbie Launches Venus Williams Doll in India as Part of Inspiring Women Series
The launch marks the introduction of the global Inspiring Women Series to the Indian market.
14th August 2025BY TEAM IMPACT
Asian Paints celebrates Independence Day with ‘The Colours of India’
Asian Paints’ print campaign turned flipping a page into patriotism, showcasing tricolour shades and 5,000+ hues for limitless personal expression
13th August 2025BY TEAM IMPACT
Amazon India turns delivery boxes into Coolie movie billboards
Running in Bengaluru, Hyderabad, Delhi, Gurgaon, Noida, Mumbai & Pune, the campaign turns Amazon’s delivery network into a cinematic storytelling medium
13th August 2025BY TEAM IMPACT
Gas-O-Fast champions jeera as India’s digestive hero in new Independence Day campaign
Launched on YouTube and Meta, the campaign hails jeera as the ‘Asli Indian Solution’, celebrating India’s love for bold, flavour-packed food
13th August 2025BY TEAM IMPACT
Canara Robeco Turns Financial Literacy into a Catchy Rap Anthem
As part of its investor education initiative, the rap highlights the power of SIP, STP, & SWP, the 3S approach to achieving long-term financial goals
13th August 2025BY TEAM IMPACT
MediBuddy links fitness to patriotism in new campaign
The campaign urges people to take small yet impactful steps like stretch at desk, walk with family, or stand after long hours of sitting
13th August 2025BY TEAM IMPACT
JSW Paints Film Brings the Tricolour Alive for the Visually Impaired
Conceptualised by TBWA India, the film shows a father-son moment as they create a textured tricolour with JSW Paints while the flag is raised on TV
13th August 2025BY TEAM IMPACT
Sabyasachi with Tata CLiQ Luxury Launches Digital Boutique in India
Tata CLiQ Luxury partners with Sabyasachi to launch the designer’s first digital jewellery boutique in India, offering his largest online fine jewellery collection
13th August 2025BY TEAM IMPACT
Ugaoo Welcomes Jackie Shroff as Brand Ambassador
Gardening brand Ugaoo names Jackie Shroff as brand ambassador as it expands from urban markets to Tier 2 and 3 cities
13th August 2025BY TEAM IMPACT
ASCI's new code mandates media companies to label paid posts
ASCI mandates media firms to clearly label paid posts on social media, ensuring transparency and preventing ads from being mistaken for facts
13th August 2025BY TEAM IMPACT
Saatchi Propagate India onboards Saurabh Mankhand as EVP & Head of Consumer Experience
Saatchi Propagate India appoints Saurabh Mankhand as EVP & Head of CX to drive integrated, data-led brand experiences and measurable business growth
13th August 2025BY TEAM IMPACT
Havas Media India names Sujata Singh as President - South
Havas Media India appoints Sujata Singh as President–South to drive growth, strategy, and client partnerships across the dynamic southern markets
13th August 2025BY TEAM IMPACT
Ananya Panday and Vedang Raina Feature in Scott Eyewear’s New Campaign
The campaign, developed by Bottomline Media, aims to reflect the brand’s design aesthetic alongside the personal styles of its ambassadors
12th August 2025BY TEAM IMPACT
Pocket FM’s ‘Sound of Courage’ tells the story of India’s women’s ice hockey team
Celebrating a landmark year for Indian Women’s Ice Hockey, Pocket FM honours their journey through its new brand film, ‘Sound of Courage’
12th August 2025BY TEAM IMPACT
CARS24 Marks 10-Year Anniversary by Repairing Potholes Across India
The company repaired over 500 potholes and restored more than 7,000 square feet of damaged road across high-traffic areas in several Indian cities
12th August 2025BY TEAM IMPACT
Philips Partners With Snitch To ‘Steam It Up’ – A Garment Care Experience For Gen Z
Philips partners with Snitch to tap Gen Z’s style sensibilities, blending fashion trends with functional garment care solutions
12th August 2025BY TEAM IMPACT
Chandrika Soap Launches Outdoor Campaign Across Ayurveda-Focused Regions
The initiative promotes the brand's message, ‘Double Ayurveda for Double Benefits’, targeting regions where Ayurveda is commonly practised
12th August 2025BY TEAM IMPACT
Truecaller Ads Appoints Archana Roche as Global Head of Measurement & Analytics
Truecaller Ads names Archana Roche Global Head of Measurement & Analytics, boosting focus on data-driven advertising and performance accountability
12th August 2025BY TEAM IMPACT
The International Advertising Association Inducted Prasoon Joshi Into The Hall Of Fame
Prasoon Joshi inducted into IAA Hall of Fame for visionary leadership, iconic campaigns, and creative impact across advertising, cinema, and social causes
12th August 2025BY TEAM IMPACT
Gaurav Hazrati Appointed President – Financial Services at Tata Digital
Gaurav Hazrati has been appointed President, Financial Services at Tata Digital. He announced the development via a LinkedIn post
12th August 2025BY TEAM IMPACT
Schneider Electric India Appoints LEO India as Creative Partner
Schneider Electric India has announced the appointment of LEO India as its creative partner and launched the 'Bring Home the Smart' campaign under the new partnership
12th August 2025BY TEAM IMPACT
Coca-Cola India Showcases Water Conservation Work in Rajasthan Through New Video Series
The series shares accounts from residents in six villages where traditional water systems have been restored in collaboration with the Social Action for Rural Advancement (SARA)
12th August 2025BY TEAM IMPACT
BirlaNu Leakproof Pipes Launches New Campaign to Emphasise Technology Offering
The campaign aims to address consumer concerns around leakage and present BirlaNu Leakproof Pipes as a solution
12th August 2025BY TEAM IMPACT
Wow! Momo Appoints Nimish Chaudhary as Chief Technology Officer
Prior to joining Wow! Momo, Nimish was Vice President of Engineering at Jubilant FoodWorks, where he scaled the technology function and led the development of a next-gen food-tech platform
12th August 2025BY TEAM IMPACT
Furlenco Launches ‘Feel at Home’ Campaign Featuring Abhay Deol and Isha Talwar
The brand film, developed by Very Multimedia Solution Pvt. Limited and directed by Rawshark Films, follows the journey of a home through various life stages
12th August 2025BY TEAM IMPACT
YES SECURITIES Launches Its First-Ever Cyclothon in Mumbai
Yes Securities launches Cyclothon ’25 in Mumbai to promote fitness and financial wellness with the theme ‘Stronger Legs, Longer Life’ and personalized style
11th August 2025BY TEAM IMPACT
AWL Agri Business Celebrates Bengal’s Culinary Legacy with Fortune Hilsa Campaign
AWL Agri Business Ltd. launches Fortune Hilsa Campaign with Sourav Ganguly and Abir Chatterjee, celebrating Bengal’s culinary and artistic heritage
11th August 2025BY TEAM IMPACT
Ranveer Singh’s SuperYou Introduces Protein Powders backed by Bio-Fermented Yeast
SuperYou launches SuperYou Pro, a gut-friendly, bio-fermented protein powder blending plant and whey for clean, complete nutrition in India
11th August 2025BY TEAM IMPACT
Sportz Interactive strengthens leadership team to fuel global growth
Sportz Interactive welcomes Sanket Sawkar, Monojit Banerjee, Ravi Ranjan, and Himanshu Kapadia to boost innovation and global market growth
11th August 2025BY TEAM IMPACT
Admatazz Invests in Performance Marketing Agency ScaleSale
The investment aims to expand Admatazz’s media capabilities and support its objective of offering full-service marketing solutions
11th August 2025BY TEAM IMPACT
Swiss Beauty Appoints Hemant Gupta as Chief Financial Officer
In his new role, Gupta will oversee business strategy and capital management to support the company’s profitability and operational efficiency
11th August 2025BY TEAM IMPACT
Tarini Shrikhande Joins IPG as Managing Director, GEICO Strategy
She announced her new role in a LinkedIn post, confirming her return to the agency sector. Before joining IPG, Shrikhande held the position of Senior Director, Transformation at Black Glass
11th August 2025BY TEAM IMPACT
Dentsu Creative Isobar elevates Sahil Shah as CEO
Shah, former President of the agency, has also held roles at WATConsult, Tech in Asia, iMedia Communications, and others
11th August 2025BY TEAM IMPACT
Moneyboxx Finance Appoints Vivek Meharwal as Chief Business Officer
Prior to this, he served as Chief Business Officer at Altum Credo Home Finance and held roles at Avanse Financial Services, Religare, GE Money, and ICICI Home Finance.
11th August 2025BY TEAM IMPACT
Shilpa Shetty joins Limelight Lab Grown Diamonds as brand ambassador & strategic investor
The campaign ‘Let’s Get Real’ urges reimagining luxury through innovation, ethics, and conscious consumption
11th August 2025BY TEAM IMPACT
Anirban Mozumdar joins TBWA\India as Chief Strategy Officer
He will be reporting to Govind Pandey, CEO, TBWA\India
11th August 2025BY TEAM IMPACT
Wagh Bakri and McCain team up to celebrate monsoon moments with ‘Ek Chuski, Ek Crispy’
Monsoon-themed digital campaign celebrates the pairing of Wagh Bakri Masala Chai and McCain snacks through brand banter, moments, and influencer content
08th August 2025BY TEAM IMPACT
Motilal Oswal MF links Raksha Bandhan rituals with SIP discipline its new campaign
Motilal Oswal Mutual Fund’s Raksha Bandhan film shows a mother-son chat linking the annual ritual of tying rakhi with the discipline of monthly SIPs
08th August 2025BY TEAM IMPACT
Zomato onboards Shah Rukh Khan as its new brand ambassador
Zomato names Shah Rukh Khan as brand ambassador with the launch of ‘Fuel Your Hustle’ campaign
08th August 2025BY TEAM IMPACT
Volini Uparna: Sun Pharma’s New Initiative Supporting Pandharpur Pilgrims
Volini has reinterpreted the Warkaris’ ‘Uparna’ into a multipurpose cloth associated with support, resilience, and relief
08th August 2025BY TEAM IMPACT
Tata Tea Premium marks Independence Day with AI film, inspired by Delhi embroidery
Tata Tea Premium marks Independence Day with AI-crafted film and kettles inspired by Delhi’s embroidery art, proceeds aiding women’s skill centres
08th August 2025BY TEAM IMPACT
Levi Strauss & Co. names Hiren Gor as MD for South Asia-Middle East and Africa
Gor will head operations in South Asia, the Middle East and Sub-Saharan Africa as Levi’s expands in key emerging markets
08th August 2025BY TEAM IMPACT
OMD Appoints Ellen Griffin as Global Chief Operating Officer
The new role has been established to support the development and implementation of tailored operating models for clients across the agency’s international network
08th August 2025BY TEAM IMPACT
MobiKwik marks Rakhi with digital gold gifting in #TraditionSeHatke campaign
A brother thanks his sister for her many roles, ending with a lasting gift of Digital Gold via MobiKwik, symbolising mutual care and respect
08th August 2025BY TEAM IMPACT
Bhumi and Samiksha Pednekar Launch Backbay, a New Beverage Brand
The company’s first product is a natural mineral water, filled at source in the Himalayas and packaged in paper cartons
08th August 2025BY TEAM IMPACT
Exclusive: Surabhi Kanjilal joins as the CMO of Zurich Kotak General Insurance
Prior to this, Kanjilal was the Head of Marketing & Retail PMO at Reliance General Insurance. She will be leading the company’s marketing and digital strategy
08th August 2025BY NEETA NAIR
OpenAI appoints PHD as global media agency of record
PHD is expected to oversee OpenAI’s global media buying and planning responsibilities, helping the company scale its presence across international markets
07th August 2025BY TEAM IMPACT
FNP’s #RakhiBanayeinKhaas Brings Brands Together with Festive Collaboration
This Raksha Bandhan, brands like Mamaearth, MX Player, Big Basket have come together under FNP’s initiative to co-create symbolic Rakhis
07th August 2025BY TEAM IMPACT
CRED and T Rajendar show Chennai the rewards of paying bills on time
The campaign pays tribute to Rajendar’s distinctive persona while positioning him as the face of financial literacy for 'TR Nation.'
07th August 2025BY TEAM IMPACT
Revenant Esports partners with Monster Energy as Official Energy Drink Partner
The strategic partnership will amplify Revenant Esports’ reach among the youth and gaming community
07th August 2025BY TEAM IMPACT
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Navi UPI’s new campaign champions its UPI journey so far
Conceptualised by Sideways, the campaign has debuted on JioHotstar & Sony LIV, followed by YouTube, digital, print, and connected TV placements
07th August 2025BY TEAM IMPACT
ixigo and ConfirmTkt teamed up with Zoop to get Rakhi Delivery on your Train Seat
ixigo, ConfirmTkt, and Zoop introduce a Raksha Bandhan option for travellers, Rakhi hampers can now be delivered to selected train seats across India
06th August 2025BY TEAM IMPACT
Johnnie Walker Launches ‘The Walkers List’ to Celebrate Progress Through Collaboration
‘The Walkers List’ spotlights changemakers across art, music, dance, and fashion, turning purposeful creativity into a movement for cultural progress
06th August 2025BY TEAM IMPACT
DriveU’s new campaign captures the mental chaos behind the wheel in urban India
DriveU’s new campaign ‘#KeysToUsFreedomToYou’ campaign portrays four everyday stories where stress rides shotgun before the journey even begins
06th August 2025BY TEAM IMPACT
Sweet Truth Celebrates Sibling Love with #ABondSoSweet This Rakshabandhan
Sweet Truth launches #ABondSoSweet campaign for Raksha Bandhan, spotlighting sibling bonds with desserts and eco-friendly Rakhis
06th August 2025BY TEAM IMPACT
Only Much Louder elevates Manav Parekh as EVP - Creative
In his new role, Parekh will continue to lead creative direction and innovation across the company’s offerings, which include branded content, digital IPs, and talent-led campaigns
06th August 2025BY TEAM IMPACT
Hashtag Orange wins digital mandate for Aparna Venster and Okotech
Hashtag Orange will lead social, SEO, and performance marketing to boost the national presence of these Hyderabad-based brands
06th August 2025BY TEAM IMPACT
Meru Life Appoints Kalpesh Patel as Co-Founder, COO and Head of Technology
Patel will oversee technology and operations, focusing on platform development, scaling capabilities, and building digital products for India’s 55+ demographic
06th August 2025BY TEAM IMPACT
The Sleep Company Raises Rs 480 Crore in Series D Funding
The funds will support expansion across manufacturing, retail presence, and product innovation, with Rs 100 crore specifically allocated towards brand-building
06th August 2025BY TEAM IMPACT
Relaxo Footwears rolls out D2C website for a mobile-first shopping experience
Consumers can leverage up to 50% off on select articles and an additional 10% off on orders above Rs 2000 using code ‘SALE10’
06th August 2025BY TEAM IMPACT
SBM Bank India Launches ‘MudraRap’ to Promote Cybersecurity Awareness
The campaign features a video performance that uses hand gestures, derived from classical dance and daily life, alongside a rap composition delivered through an AI-generated voice and music
06th August 2025BY TEAM IMPACT
Reliance Digital unveils ‘Main Bharat Hoon’ campaign to celebrate India’s triumphs
The film highlights personal wins from a young Olympic-bound boxer to an innovative farmer, each quietly declaring, “Main Bharat Hoon”
06th August 2025BY TEAM IMPACT
^a t o m launches Aura, an AI-Powered Creative Engine to Tackle Content Fatigue
Aura combines business strategy, advertising experience and artificial intelligence to produce brand-aligned content quickly and at scale
06th August 2025BY TEAM IMPACT
Deconstruct unveils ‘Derms Know. Do You?’ to debunk skincare myths
The three-month campaign challenges common skincare beliefs, like the idea that stronger formulations work better
06th August 2025BY TEAM IMPACT
Shadowfax Technologies Unveils New Brand Identity
The rebranding includes a green logo and a new byline, 'Think Ahead!', marking a shift in the company’s direction
06th August 2025BY TEAM IMPACT
Yogini Joglekar joins SMFG India Credit as Vice President – Marketing
In her new role, she will lead the company's brand, public relations, and social media strategy
06th August 2025BY TEAM IMPACT
Indian Racing Festival Confirms Bisleri as Official Hydration Partner for 2025 Season
As the Official Hydration Partner, Bisleri will support IRF across five race weekends scheduled between August and November this year
06th August 2025BY TEAM IMPACT
RuPay Joins Hands with BookMyShow to Offer Exclusive Event Access
BookMyShow, an entertainment platform owned by Bigtree Entertainment Pvt. Ltd., has announced a year-long partnership with RuPay
06th August 2025BY TEAM IMPACT
Actor Karan Tacker launches lifestyle beverage brand GOONDA
The brand debuts with El Goonda, a premium 100% Indian agave spirit, and Goonda Energy, a flavour-led energy drink range
05th August 2025BY TEAM IMPACT
NODWIN Gaming continues as ticketing partner with District for its flagship events
District by Zomato will offer users a seamless way to discover, book, and access cultural celebrations
05th August 2025BY TEAM IMPACT
Sunfeast Dark Fantasy Adds a Sweet ending to Tiffin boxes in Latest Ad Film Featuring SRK
Dark Fantasy's new film with Shah Rukh Khan brings a sweet twist to tiffin moments, celebrating everyday family connections
05th August 2025BY TEAM IMPACT
The Trade Desk Finds India Among Top 3 Globally for Ad Fatigue, Reveals New Study
According to The Trade Desk, 70% of Indian consumers ignore repetitive ads, calling for smarter, omnichannel brand strategies to tackle ad fatigue
05th August 2025BY TEAM IMPACT
Boult Rebrands as GOBOULT, Targets Rs 1,000 Cr in FY26 with Global Expansion Plan
The brand will expand its retail presence from 3,000 to over 30,000 stores across formats in the next 18 months
05th August 2025BY TEAM IMPACT
Supertails Launches ‘Ghar ke Rakshak’ Campaign to Celebrate Pets This Raksha Bandhan
Supertails marks Raksha Bandhan by celebrating pets with a special rakhi box and a campaign to support street dog vaccination
05th August 2025BY TEAM IMPACT
Fabelle Launches #WorthTheOne for Raksha Bandhan, Offering Personalised Gifting Experience
ITC Fabelle's new campaign brings a personalised AI twist to traditional gifting, celebrating the rare bond of siblings this Raksha Bandhan
05th August 2025BY TEAM IMPACT
Atique Kazi exits WPP Media after 12 years, Sairam Ranganathan joins as Head of Commerce
Kazi worked as President - Data, Performance & Digital, GroupM India and Head of Commerce, WPP Media India and Sairam Ranganathan succeeds him as new Head of Commerce
05th August 2025BY TEAM IMPACT
Jaguar Land Rover appoints PB Balaji as CEO
Balaji, who currently works as Chief Financial Officer at Tata Motors will succeed Adrian Mardell, who is retiring after 35 years at JLR
05th August 2025BY TEAM IMPACT
21N78E Acquires Postcard Media to Enhance Integrated Communication Services
21N78E acquires Postcard Media to strengthen corporate comms, expand integrated brand solutions, and scale innovation through tech and storytelling
05th August 2025BY TEAM IMPACT
Capri Sports Launches TSW to Celebrate and Support Women in Sport
On August 6, TSW will host its first event, uniting key voices to discuss India’s first study on women’s sports business and explore future possibilities
04th August 2025BY TEAM IMPACT
Generali Group and Central Bank of India Unveil New Brand Identity for Insurance JV
The venture will operate under two separate entities: Generali Central Life Insurance and Generali Central Insurance
04th August 2025BY TEAM IMPACT
OPG Mobility Appoints Maharana Ray as President & Chief Growth Officer
OPG Mobility names Maharana Ray as President & CGO to lead EV business expansion, brand growth, and strategic alliances in India’s electric mobility sector
04th August 2025BY TEAM IMPACT
Timex Launches 'Analog Life' Campaign to Promote Intentional Living
As part of the campaign, Timex held an Analog Life-themed event in Bangalore with zones, displays, and installations for guests to engage with the brand
04th August 2025BY TEAM IMPACT
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