Lemma Redefines Media with New Logo Reveal at e4m Event

Lemma, a leading omnichannel platform for emerging media, made a significant impact at the E4M OOH Conference on Wednesday, unveiling its new logo. This event marked a pivotal moment in the company’s vision for the future of media, showcasing Lemma’s commitment to shaping the emerging media terrain and its commitment to innovation.

The unveiling of Lemma’s new logo and brand identity was a highlight of the conference, drawing attention from industry experts and leaders. Media maven Sam Balsara, alongside other key dignitaries, graced the event, adding depth and insight to the discussions that followed.

Beyond its aesthetic appeal, Lemma’s logo carries profound symbolism. The Delta symbol, central to the logo, represents the transformative shift that it aims to bring to the industry. It reflects Lemma’s relentless drive to innovate and shape emerging media spaces, setting a new benchmark for industry evolution.

Talking about Lemma’s new identity, Sam Balsara, Chairman, Madison World said “Lemma is a new-age tech company and is a sign of times to come on how all OOH will be bought and sold. The earlier we adopt this programmatic technology the better it is for all of us. It will help the OOH market grow in share by increasing advertisers’ confidence. Lemma’s new identity reflects the kind of company it is – modern, tech-savvy, transparent and customer focussed, with a global footprint”.

Gulab Patil, Founder & CEO, Lemma shared insights into the company’s renewed identity and strategy during the event. He said, “At the core of our renewed identity and strategy lies an unwavering dedication to transparency and innovation. We aspire to deliver unparalleled solutions to our valued media partners and advertisers, igniting a paradigm shift in the utilization and trading of emerging media. Through our unified omnichannel platform, we aim to seamlessly accommodate all screen formats in the ever-evolving media landscape, adapting to future trends.”

Lemma’s introduction of its new identity at the E4M OOH Conference signifies a pivotal moment in its evolution. It underlines the brand’s stradfast commitment to innovation and its influential role in shaping the future of media amidst the ever-changing digital landscape.