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Cover Story
test The GenAI Factor
BY Paawan Sunam

Interview
‘Generative AI is giving our employees superpowers’
BY NEETA NAIR

Interview
'There will be a tussle between tech and creativity’
BY SIMRAN SABHERWAL

Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna

Interview
DEMOCRATISING FASHION
BY Anjana Naskar

Talking Point
A Fresh Cup of Campaigns
BY Paawan Sunam

More From Impact
MARTECH & COMMERCETECH HAVE ARRIVED
BY admin

Talking Point
HUL: Time to Defrost?
BY Mansi Sharma

Spotlight
Can Thrive Break the Zomato-Swiggy Duopoly?
BY Mansi Sharma

Cover Story
Programmatic Data meets Creativity
BY Anjana Naskar

Cover Story
Where is my TG?
BY Ashee Sharma BY Mansi Sharma

Impact Feature
Tokenism or More?
BY Paawan Sunam

Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna

More From Impact
Talented: Creativity with Finance
BY Sonal Arora

Cover Story
Celebrating Startups
BY Ashee Sharma

Cover Story
The Trends Edition
BY TEAM IMPACT

CMO Interview
Xiaomi India: 'Our primary goal is to bring joy to users'
BY Anjana Naskar

Spotlight
Passing On the FCB India Baton
BY NEETA NAIR

CMO Interview
Amping Up the Humour
BY Ashee Sharma

Impact Feature
'AI to make WPP the Most Adaptive Company'
BY NAZIYA ALVI RAHMAN

TOP STORY VIEW MORE

Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?

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test - Mastering the Art of Emotional Storytelling in Advertising

5 months ago

IMPACT Celebrates 20 Years

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