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Spotlight
The Golden Run
BY Aryan Khanna

Talking Point
Tata AIG: Meeting Expectations
BY Aryan Khanna

Spotlight
'Sideways is the Birbal to Clients' Problems'
BY NEETA NAIR

Cover Story
'India is of critical importance to the global health of FCB’
BY NEETA NAIR

Talking Point
HUL: Time to Defrost?
BY Mansi Sharma

Spotlight
Cipla: Teaching to Breathe
BY Aryan Khanna

Talking Point
Squadhelp: The Name Game
BY Chehneet Kaur

Spotlight
Harit Nagpal on the Art of Thriving
BY Aryan Khanna

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Is Amazon Prime Planning to Shake Up Live Sports?
BY Dr Annurag Batra

Spotlight
CJ & Tyroo Technologies in Synergy
BY Ashee Sharma

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e4m-Zee Media Business Leaders Meet
BY admin

Talking Point
Painting a Big Picture
BY Aryan Khanna

Cover Story
JWT'S FINALITY
BY NEETA NAIR

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BEYOND THE BRIEF
BY Paawan Sunam

Backbeat
DON'T MISS THE GAME
BY Gaurav Arora

Impact Feature
BBDO India's New Business Thrust
BY NEETA NAIR

Cover Story
Over-The-Top-Spending
BY Ashee Sharma

Backbeat
Straight Drive Is My Business Mantra
BY Amit Relan

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ZEE-SONY MERGER: WIN-WIN
BY Dr Annurag Batra

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WHY THIS RUSH TO REINSTATE TRPS, HAVE THE FUNDAMENTALS BEEN FIXED (PUN NTENDED)?
BY Dr Annurag Batra

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Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?

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test - Mastering the Art of Emotional Storytelling in Advertising

5 months ago

IMPACT Celebrates 20 Years

10 months ago

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