Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.

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Cover Story

A Superhit Content Factory

BY NEETA NAIR

Impact Feature

Decoding the Age of Content

BY admin

Spotlight

GroupM Recognises Digital Stars

BY Aryan Khanna

Backbeat

The Lessons In Between Lights, Camera and Action

BY Anushka Shah

Cover Story

BIG RETURNS ON REGIONAL OTT?

BY Imran Fazal

Spotlight

GROUPM ITV - ORMAX REPORT: INDIAN CINEMA’S MASSIVE COMEBACK

BY Anjana Naskar

Spotlight

HOW IS IRG HELPING COMPANIES REALISE THEIR IKIGAI

BY NEETA NAIR

Spotlight

'CONTENT IS KING, FANS ARE KING KONGS'

BY Anjana Naskar

Spotlight

WHY MX MEDIA IS BETTING BIG ON CONTENT AND TECHNOLOGY INVESTMENTS

BY Javed Farooqui

Interview

REDEFINING THE SMARTPHONE EXPERIENCE

BY Anjana Naskar

Talking Point

THE CHANGING PARADIGM OF CONTENT

BY Sunil Kumaran

Talking Point

CONTENT AND DATA: WHY THE FORMER DEPENDS ON THE LATTER

BY Siddharth Devnani

Spotlight

DOES GOOD CONTENT NEED GOOD MARKETING?

BY Mitaksh Jain

Interview

HOW ZEE5 IS CREATING A GLOBAL MELTING POT FOR CONTENT

BY Mitaksh Jain

Cover Story

E4M CONTENT 40 UNDER 40

BY TEAM IMPACT

Backbeat

FIVE THINGS I’VE LEARNT IN FIVE YEARS OF INFLUENCER MARKETING

BY SHLOK SRIVASTAVA

Spotlight

THE AGE OF CONTENT

BY DIPALI BANKA

‘QUALITY CONTENT HAS BEEN A HUGE BREATHER FOR PEOPLE IN THESE TIMES’

BY TEAM IMPACT

Interview

WE ARE TRYING TO BUILD SOMETHING BRAND SAFE & LONG TERM: SUNIL NAIR

BY DIPALI BANKA

Interview

‘THE ONLY VIABLE OPTION FOR CONTENT CREATION TODAY IS INFLUENCERS’

BY CHRISTINA MONIZ

TOP STORY VIEW MORE

Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?

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test - Mastering the Art of Emotional Storytelling in Advertising

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IMPACT Celebrates 20 Years

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Tags Story

A Superhit Content Factory

Decoding the Age of Content

GroupM Recognises Digital Stars

The Lessons In Between Lights, Camera and Action

BIG RETURNS ON REGIONAL OTT?

GROUPM ITV - ORMAX REPORT: INDIAN CINEMA’S MASSIVE COMEBACK

HOW IS IRG HELPING COMPANIES REALISE THEIR IKIGAI

'CONTENT IS KING, FANS ARE KING KONGS'

WHY MX MEDIA IS BETTING BIG ON CONTENT AND TECHNOLOGY INVESTMENTS

REDEFINING THE SMARTPHONE EXPERIENCE

THE CHANGING PARADIGM OF CONTENT

CONTENT AND DATA: WHY THE FORMER DEPENDS ON THE LATTER

DOES GOOD CONTENT NEED GOOD MARKETING?

HOW ZEE5 IS CREATING A GLOBAL MELTING POT FOR CONTENT

E4M CONTENT 40 UNDER 40

FIVE THINGS I’VE LEARNT IN FIVE YEARS OF INFLUENCER MARKETING

THE AGE OF CONTENT

‘QUALITY CONTENT HAS BEEN A HUGE BREATHER FOR PEOPLE IN THESE TIMES’

WE ARE TRYING TO BUILD SOMETHING BRAND SAFE & LONG TERM: SUNIL NAIR

‘THE ONLY VIABLE OPTION FOR CONTENT CREATION TODAY IS INFLUENCERS’

TOP STORY VIEW MORE

Who is the right choice, baby?

NEWS LETTER

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IMPACT SPECIAL ISSUES

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Anuja Trivedi of Shemaroo Entertainment Ltd, Rank #43 on Impact Top 50 Most Influential Women, 2024