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Cover Story
The Quick Road to Success
BY Ashee Sharma

Spotlight
WPP X IRG: DECODING HUMANISED GROWTH
BY Mansi Sharma

Cover Story
PMAR 2024: AdEx Treads on a Tightrope
BY admin

Interview
'Havas India Will Grow By 30%, Third Year In a Row'
BY NEETA NAIR

Interview
Road to Growth
BY Paawan Sunam

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Innovation, the Adobe Way
BY Anjana Naskar

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Inclusive Beauty
BY Imran Fazal

CMO Interview
Changing Gears
BY Ashee Sharma

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'Our Vanish entry on autism can be our Liquid Billboard this year'
BY NEETA NAIR

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HOW IS IRG HELPING COMPANIES REALISE THEIR IKIGAI
BY NEETA NAIR

Cover Story
DIGITAL TO OVERTAKE TV: PMAR, 2022
BY TEAM IMPACT

Impact Feature
DIGITAL ADVERTISING GAINS GROUND: DENTSU-E4M REPORT
BY TEAM IMPACT

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‘INDIA IN TOP 5 FASTEST GROWING MARKETS FOR STARBUCKS’
BY Archana Khatri Das

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'AD REVENUE IN INDIA WILL GROW MORE THAN 20% IN 2021'
BY NAZIYA ALVI RAHMAN

Cover Story
HOW THE M&E INDUSTRY CAN GET BACK TO THE GROWTH TRACK
BY DIPALI BANKA

Cover Story
PITCH MADISON ADVERTISING REPORT: MUTED FORECAST FOR 2020
BY TEAM IMPACT

Cover Story
GROWTH FLATLINES: WHEN WILL IT REVIVE?
BY Arpita Mukherjee

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Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?

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test - Mastering the Art of Emotional Storytelling in Advertising

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