Tags Story

Cover Story
Celebrating Startups
BY Ashee Sharma
Spotlight
GroupM Recognises Digital Stars
BY Aryan Khanna
Cover Story
More Power = More Scrutiny
BY Paawan Sunam
Spotlight
'Being a Leader means Embracing Responsibilities'
BY admin
Impact Feature
The New Kingmakers?
BY Imran Fazal
Cover Story
Influencers over Celebrities
BY Imran Fazal
Talking Point
INFLUENCERS CONTRIBUTE TO 29% OF ADVERTISEMENT COMPLAINTS: ASCI
BY Imran Fazal
Talking Point
HOW IS IODEX TARGETING GENZ?
BY Anjana Naskar
Spotlight
HAVELLS: BREAKING STEREOTYPES
BY Imran Fazal
More From Impact
THE GROWING CLOUT OF GAMING INFLUENCERS
BY Imran Fazal
Impact Feature
THE RISE OF GAMING PLATFORMS, INFLUENCERS & GAMING AGENCIES
BY Imran Fazal
Interview
‘ASCI HAS ACHIEVED A COMPLIANCE RATE OF 97%’
BY NEETA NAIR
Spotlight
THE RISE AND RISE OF INFLUENCER MARKETING
BY TEAM IMPACT
Cover Story
IMPACT'S TOP DIGITAL INFLUENCERS OF 2021
BY TEAM IMPACT
Interview
‘AT GROUPM, INFLUENCER MARKETING SPENDS ARE GROWING AT OVER 200%’
BY CHRISTINA MONIZ
Spotlight
USING INFLUENCE FOR GOOD
BY CHRISTINA MONIZ
More From Impact
Voxxy Media wins the influencer marketing mandate for Budweiser India
BY TEAM IMPACT
Talking Point
WE DON’T WANT TO POLICE A NARRATIVE BUT HELP SHAPE ONE: ASCI
BY Anjana Naskar
Talking Point
INFLUENCER MARKETING IS 100% EFFECTIVE IF YOUR BRAND FITS IN THEIR WORLD
BY Khushnooma Kapadia
Cover Story
MICRO INFLUENCERS IN THE BIG LEAGUE
BY CHRISTINA MONIZ

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Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?

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Anuja Trivedi of Shemaroo Entertainment Ltd, Rank #43 on Impact Top 50 Most Influential Women, 2024

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