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Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna

Spotlight
IMPACT Celebrates 20 Years
BY admin

Interview
Committed to Expanding
BY Arka Roy Chowdhury

Talking Point
Sharing is Caring Redux
BY Aryan Khanna

Talking Point
INDIAN CREATIVITY IS MUCH ABOVE AWARDS
BY NEETA NAIR

Spotlight
Proud of the stellar success of the 'Steel of India' film: Naveen Jindal
BY admin

Interview
‘Generative AI is giving our employees superpowers’
BY NEETA NAIR

Spotlight
The Golden Run
BY Aryan Khanna

Spotlight
'Sideways is the Birbal to Clients' Problems'
BY NEETA NAIR

Cover Story
A Superhit Content Factory
BY NEETA NAIR

Cover Story
Building a new Dentsu
BY NEETA NAIR

CMO Interview
Versuni: Recipes of Love
BY Anjana Naskar

Interview
'Television Remains An Important Tool'
BY Arka Roy Chowdhury

Interview
Kalyan Jewellers: 'We're a Hyper-local Jeweller'
BY Paawan Sunam

Cover Story
The Politics of Advertising
BY Mansi Sharma

Cover Story
Programmatic Data meets Creativity
BY Anjana Naskar

Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna

Interview
GODREJ INTERIO: A SPECIAL BOND
BY Paawan Sunam

Cover Story
CHALO INDIA
BY Aryan Khanna

Cover Story
BALKI KO GUSSA KYUN AATA HAI?
BY Ashee Sharma

TOP STORY VIEW MORE

Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?

3 months ago

test - Mastering the Art of Emotional Storytelling in Advertising

5 months ago

IMPACT Celebrates 20 Years

10 months ago

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