Tags Story

Talking Point
IWMBuzz Digital Awards Season 6 Breaks New Barriers
BY admin
Cover Story
TRAI-ing, But Not Enough
BY SONAM SAINI
Talking Point
MIB’s DD OTT plan
BY Kanchan Srivastava
Cover Story
Over-The-Top-Spending
BY Ashee Sharma
Talking Point
‘Indian Brands Are Risk Takers’
BY Anjana Naskar
More From Impact
DISNEY+ HOTSTAR PLAYS ITS BEST INNINGS SO FAR
BY admin
Impact Feature
A QUESTION OF FAIRPLAY
BY Imran Fazal
Spotlight
A Happy Tune
BY Anjana Naskar
Interview
Trimming the Television Cord
BY Anupama Sajeet
Spotlight
‘Finecast will accelerate the Idea of Integrated TV Planning in India’
BY Javed Farooqui
More From Impact
Disney+ Hotstar's Festive Offering on Entertainment Unlocks Endless Possibilities
BY admin
Cover Story
BIG RETURNS ON REGIONAL OTT?
BY Imran Fazal
Talking Point
HT MEDIA BRINGS TOGETHER 12 OTT PLATFORMS
BY Javed Farooqui
Spotlight
‘OUR VISION FOR INDIA IS TO BE THE MOST LOVED ENTERTAINMENT HUB’
BY Nawal Ahuja
Spotlight
AMAZON PRIME VIDEO SEES A PROMISING FUTURE
BY Imran Fazal
More From Impact
LESSONS FROM EMERGING OTT MARKETS IN APAC
BY Shrikant Shenoy
Interview
‘BSH INDIA GROWING BY PHENOMENAL DOUBLE-DIGITS’
BY Anjana Naskar
Creative Zone
LATEST AD CAMPAIGNS
BY Aniket Tembulkar
Spotlight
WHY MX MEDIA IS BETTING BIG ON CONTENT AND TECHNOLOGY INVESTMENTS
BY Javed Farooqui
Cover Story
IN CINEMA ADVERTISING: THE SEQUEL
BY Anjana Naskar

TOP STORY VIEW MORE

Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?

3 months ago

test - Mastering the Art of Emotional Storytelling in Advertising

5 months ago

IMPACT Celebrates 20 Years

10 months ago

NEWS LETTER

Subscribe for our news letter

E - PAPER

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • demo

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Anuja Trivedi of Shemaroo Entertainment Ltd, Rank #43 on Impact Top 50 Most Influential Women, 2024

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up