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Spotlight
Cannes Lions Festival of Creativity 2024 Begins With A Roar
BY NEETA NAIR
Impact Feature
Decoding the Age of Content
BY admin
Talking Point
Mindshare-e4m Content Marketing Trends Report
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Spotlight
GROUPM ESP REPORT: THE MAKING OF A SPORTS LEGACY
BY admin
Cover Story
PMAR 2024: AdEx Treads on a Tightrope
BY admin
Talking Point
Global Headwinds Mar AdEx Growth: Pitch Madison Advertising Report 2024
BY Mansi Sharma
Spotlight
dentsu-e4m Report 2023: A Triumph for Digital Advertising
BY admin
Impact Feature
A New Game
BY admin
More From Impact
Marketers Look to Generative AI as Customer Expectations Increase in India
BY TEAM IMPACT
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What Marketers Want From MarTech
BY admin
Cover Story
Rs. 14000cr Strong Game
BY admin
Spotlight
GROUPM ITV - ORMAX REPORT: INDIAN CINEMA’S MASSIVE COMEBACK
BY Anjana Naskar
Impact Feature
DIGITAL ADVERTISING GAINS GROUND: DENTSU-E4M REPORT
BY TEAM IMPACT
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ADEX ZOOMS 37% DESPITE COVID II: PMAR 2022
BY TEAM IMPACT
Cover Story
ADEX TO GET A 26% BOOST
BY TEAM IMPACT
Talking Point
'ENGAGEMENT ON VERTICAL VIDEO ADS UP BY 51% IN THE LAST ONE YEAR'
BY TEAM IMPACT
Talking Point
FACEBOOK-BCG REPORT POINTS OUT ACTIONABLE GUIDANCE FOR BRANDS
BY TEAM IMPACT
More From Impact
ORANGE, GREEN ZONES CAN HELP ECONOMY RECOVER, SAYS LAQSHYA REPORT
BY TEAM IMPACT
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IN COVID-19 INDIA, 64% PROFESSIONALS MAKE UPSKILLING TOP PRIORITY: LINKEDIN REPORT
BY TEAM IMPACT
Cover Story
THE IMPACT TRENDS REPORT, 2020
BY TEAM IMPACT

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Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?

3 months ago

test - Mastering the Art of Emotional Storytelling in Advertising

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IMPACT Celebrates 20 Years

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Anuja Trivedi of Shemaroo Entertainment Ltd, Rank #43 on Impact Top 50 Most Influential Women, 2024

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