Tags Story

Cover Story
The Politics of Advertising
BY Mansi Sharma
Interview
Thriving in Authenticity
BY Arka Roy Chowdhury
Impact Feature
The New Kingmakers?
BY Imran Fazal
Talking Point
WOMEN’S DAY SPECIAL: WINDS ARE CHANGING
BY PRANAB JYOTI BHUYAN
Interview
‘OUR REVENUE HAS GROWN BY 500% SINCE THE PANDEMIC’
BY Imran Fazal
Cover Story
THE RETURN OF THE RATINGS
BY SONAM SAINI
CMO Interview
HOW PAISABAZAAR MOVED BEYOND BEING JUST A TRANSACTIONAL BRAND
BY Ritika Raj
Spotlight
‘FOUR OUT OF TAMIL NADU’S TOP FIVE SHOWS BELONG TO STAR VIJAY’
BY SIMRAN SABHERWAL
Spotlight
‘WE WERE BORN IN BANGALORE, BUT TO THRILL THE NATION’
BY SIMRAN SABHERWAL
Interview
‘WE HAVE BEEN STEADFAST IN OUR REGIONAL AMBITIONS FOR OVER 15 YEARS’
BY SIMRAN SABHERWAL
Interview
WHY LICIOUS IS ALL ABOUT THE LOVE OF MEAT
BY SIMRAN SABHERWAL
Spotlight
‘AT CNN, WE WORK FROM AN INSIGHT LED SALES PERSPECTIVE
BY SIMRAN SABHERWAL
Interview
‘OUR POST IPL RESEARCH SHOWS THAT GAMEZY ADS HAD MORE THAN 70% UNAIDED RECALL’
BY SIMRAN SABHERWAL
Interview
‘THE STRONG SPORTING CALENDAR IN 2021 IS A BIG DRAW FOR FAMILIES TO WATCH STAR SPORTS’
BY SIMRAN SABHERWAL
Interview
TRUST IS THE NEW CURRENCY OF BRAND DIFFERENTIATION: SHASHANK SRIVASTAVA
BY SIMRAN SABHERWAL
Interview
‘WITH THE IPL AD CAMPAIGN, LENSKART REGAINED ITS PRE-COVID REVENUE-GROWTH’
BY SIMRAN SABHERWAL
Interview
‘IPL IS THE APPROPRIATE PLATFORM TO BUILD BRAND SALIENCY AND EQUITY’
BY SIMRAN SABHERWAL
Interview
DRIVING AN ATTITUDINAL TRANSFORMATION TOWARDS GOLD LOANS
BY SIMRAN SABHERWAL
Talking Point
HOW SEBAMED CHANGED THE RULES OF THE SKINCARE GAME
BY SIMRAN SABHERWAL
CMO Interview
TANISHQ: BRINGING BACK THE SPARKLE IN CONSUMERS’ LIVES
BY SIMRAN SABHERWAL

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Anuja Trivedi of Shemaroo Entertainment Ltd, Rank #43 on Impact Top 50 Most Influential Women, 2024

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