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Cover Story
test The GenAI Factor
BY Paawan Sunam

Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna

Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna

Talking Point
Starbucks: Blending Into India
BY Aryan Khanna

Spotlight
Can Thrive Break the Zomato-Swiggy Duopoly?
BY Mansi Sharma

Cover Story
Celebrating Startups
BY Ashee Sharma

Cover Story
The Coffee Wars
BY Paawan Sunam

Spotlight
GroupM Recognises Digital Stars
BY Aryan Khanna

Cover Story
Over-The-Top-Spending
BY Ashee Sharma

Creative Zone
LATEST AD CAMPAIGNS
BY Anupama Sajeet

Spotlight
‘TV Ratings On Day 1 Of IPL Went Up By 31%’
BY NAZIYA ALVI RAHMAN

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Koffee With Karan Season 7 Delivers Exceptional ROIs for Brands
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Disney+ Hotstar's Festive Offering on Entertainment Unlocks Endless Possibilities
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Talking Point
10 Years of Starbucks
BY Anjana Naskar

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ORIGINAL ADS OUTPERFORM DUBBED ADS: NIELSENIQ
BY TEAM IMPACT

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DISNEY+HOTSTAR & HDFC LIFE COME TOGETHER FOR AN AD
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HOW TATA NEU LEVERAGED IPL 2022 ON TV FOR ITS LAUNCH
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