CMO File

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RAISING THE BAR

24th January 2023
BY Anupama Sajeet

CMO File

‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’

22nd November 2022
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CMO File

Cooking Made Easy

04th October 2022
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CMO File

HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER

15th November 2021
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CMO File

UDEMY: LEADING THE ONLINE LEARNING MISSION

05th August 2020
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CMO File

WHY PUMA IS ALL ABOUT WOMAN POWER

09th December 2019
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CMO File

MAX LIFE: FOCUS ON REAL VALUE

30th September 2019
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CMO File

AMAZON HOSTS A FESTIVE MELA

23rd September 2019
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CMO File

HOW MAGICBRICKS USES ‘HEARTBEAT MARKETING’

16th September 2019
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CMO File

BANK OF BARODA: MERGING WITH TRUST

09th September 2019
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CMO File

MANIPALCIGNA: A HEALTHY TIE-UP

03rd September 2019
BY Eularie Saldanha

CMO File

THE INDIAN SIDE TO MCDONALD’S

26th August 2019
BY NEETA NAIR

CMO File

HOW TATA MOTORS ‘KEEPS LOADING’

19th August 2019
BY Eularie Saldanha

CMO File

RIDING HIGH, THE JEEP WAY

12th August 2019
BY DIPALI BANKA

CMO File

VIVO: RIDING ON CUSTOMER-CENTRIC INNOVATION

05th August 2019
BY NEETA NAIR

CMO File

BAJAJ ALLIANZ LIFE INSURANCE: AN UNMISSABLE OFFERING

29th July 2019
BY NEETA NAIR

CMO File

EYEING A LARGER SLICE OF THE CHEESE PIE

22nd July 2019
BY CHRISTINA MONIZ

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TIMEX: CHANGING PERCEPTION WITH TIME

15th July 2019
BY NEETA NAIR

CMO File

INSIDE MARICO’S WELL-OILED LEADERSHIP STRATEGY

08th July 2019
BY CHRISTINA MONIZ

CMO File

UNDER ARMOUR’S FOCUSED APPROACH TO FITNESS

01st July 2019
BY DIPALI BANKA

CMO File

PANTALOONS: GIVING FASHION A TAILOR-MADE TOUCH

24th June 2019
BY Eularie Saldanha

CMO File

OPPO: MOVING OVER AWARENESS TO BRAND LOVE

17th June 2019
BY NEETA NAIR

CMO File

BISLERI: USING BOTTLES TO DRIVE POSITIVE CHANGE

11th June 2019
BY CHRISTINA MONIZ

CMO File

REDMI NOTE 7 PRO IS ONE OF OUR KEY PRODUCTS

03rd June 2019
BY DIPALI BANKA

CMO File

60% OF OUR CUSTOMERS ARE MILLENNIALS: AALOK BHAN

27th May 2019
BY CHRISTINA MONIZ

CMO File

THE MILLENNIAL IS A PREMIER THEME FOR SAMSUNG INDIA

20th May 2019
BY NEETA NAIR

CMO File

FABINDIA PLAYS IT THROUGH CRICKET

13th May 2019
BY NEETA NAIR

CMO File

PARLE AGRO: FOCUS ON HYPER-LOCALISATION

06th May 2019
BY CHRISTINA MONIZ

CMO File

‘OUR AIM'S TO PROTECT OUR CONSUMERS' ASPIRATIONS’

29th April 2019
BY SAMARPITA BANERJEE

CMO File

PUTTING A CREATIVE SPIN ON STREET STYLE

22nd April 2019
BY CHRISTINA MONIZ

CMO File

DRIVING HEALTH WITH #DESHKANAMAK

16th April 2019
BY DIPALI BANKA

CMO File

DRIVING A CASHLESS AGENDA

08th April 2019
BY CHRISTINA MONIZ

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WHY PARLE IS BRINGING BACK ROLA COLA

01st April 2019
BY NEETA NAIR

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FILA FORGES A FASHION-FORWARD GROWTH STRATEGY

25th March 2019
BY CHRISTINA MONIZ

CMO File

NOSTALGIA: THE SECRET TO CARVAAN’S SUCCESS

18th March 2019
BY SAMARPITA BANERJEE

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HOW V-GUARD SHED THE REGIONAL IMAGE

11th March 2019
BY NEETA NAIR

CMO File

FOR KELLOGG’S, INDIA IS TOP PRIORITY

04th March 2019
BY SAMARPITA BANERJEE

CMO File

STEREOTYPES, NO MORE

25th February 2019
BY NEETA NAIR

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MATTEL: REINVENTING THE PLAYING FIELD

18th February 2019
BY CHRISTINA MONIZ

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HOW PIDILITE MAKES UNBREAKABLE BONDS

11th February 2019
BY SAMARPITA BANERJEE

CMO File

RAISING A TOAST TO INDIA’S TEA DRINKING TRADITION: SHAH

04th February 2019
BY CHRISTINA MONIZ

CMO File

TAKING HAMARA BAJAJ TO THE WORLD: SUMEET NARANG

28th January 2019
BY SAMARPITA BANERJEE

CMO File

WHEN QUALITY BECOMES PRIORITY

21st January 2019
BY NEETA NAIR

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‘OUR ROI FROM PROGRAMMATIC IS HIGHER THAN SEARCH ADVERTISING’

14th January 2019
BY SAMARPITA BANERJEE

CMO File

SWEETENING THE CONSUMER CONNECT

07th January 2019
BY DIPALI BANKA

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FASHIONING CHOICES FOR THE YOUNG AT HEART

31st December 2018
BY Beryl Menezes

CMO File

STOP PROCRASTINATING, SAYS AEGON LIFE

24th December 2018
BY SAMARPITA BANERJEE

CMO File

TOO YUMM!'S STRATEGY TO REACH RS 500 CRORE

16th December 2018
BY SAMARPITA BANERJEE

CMO File

PHILIPS: DRIVING DIFFERENTIATION THROUGH FAMILIARITY

10th December 2018
BY SAMARPITA BANERJEE

CMO File

LIFESTYLE: CURATING SUCCESS WITH STYLE

03rd December 2018
BY CHRISTINA MONIZ

CMO File

MTR: TARGETING CONVENIENCE

26th November 2018
BY DIPALI BANKA

CMO File

NIVEA’S FOOLPROOF GROWTH STRATEGY

19th November 2018
BY SAMARPITA BANERJEE

CMO File

FORGING MITASHI’S GROWTH MOMENTUM

12th November 2018
BY Beryl Menezes

CMO File

SELLING INSTANT HAPPINESS

05th November 2018
BY SAMARPITA BANERJEE

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MAKING A STYLISH TRAVEL STATEMENT

29th October 2018
BY CHRISTINA MONIZ

CMO File

AXIS MUTUAL FUND TAKES A ‘RESPONSIBLE’ APPROACH

22nd October 2018
BY NEETA NAIR

CMO File

SENNHEISER DARES CONSUMERS TO DISCONNECT

15th October 2018
BY SAMARPITA BANERJEE

CMO File

AMAZON’S BIG FIGHT AGAINST ‘BUDGET’

08th October 2018
BY NEETA NAIR

CMO File

REFRESHING THE SHOPPER EXPERIENCE

01st October 2018
BY CHRISTINA MONIZ

CMO File

BETTING BIG ON VOLTAS BEKO

24th September 2018
BY NEETA NAIR

CMO File

INDIA IS AMONG FOUR FOCUS MARKETS FOR HERSHEY OUTSIDE NORTH AMERICA

17th September 2018
BY SAMARPITA BANERJEE

CMO File

‘WE HAVE MOVED TO A 100% DIGITAL APPROACH THIS YEAR’

10th September 2018
BY MISBAAH MANSURI

CMO File

CROMA MAKES IT ALL ABOUT CONSUMER EXPERIENCE

04th September 2018
BY SAMARPITA BANERJEE

CMO File

BANKING ON ZER0FAT TO FOCUS ON FITNESS

27th August 2018
BY NEETA NAIR

CMO File

‘PAYPAL BANKS ON SELLER AND BUYER PROTECTION’

20th August 2018
BY SAMARPITA BANERJEE

CMO File

CHARTING THE KIA STRATEGY

13th August 2018
BY NEETA NAIR

CMO File

SYSKA ADDS TO ITS POWER

06th August 2018
BY DIPALI BANKA

CMO File

‘WE WANT TO HELP PEOPLE ACHIEVE THEIR LIFE GOALS’

30th July 2018
BY SAMARPITA BANERJEE

CMO File

TVS MOTOR COMPANY RIDES FOR THE REAL STARS

23rd July 2018
BY DIPALI BANKA

CMO File

STARBUCKS BANKS ON COFFEE+PARTNERS+STORES

16th July 2018
BY CHRISTINA MONIZ

CMO File

TAKING ON MANSPLAINING, MAKING A STATEMENT

09th July 2018
BY CHRISTINA MONIZ

CMO File

HOW SKECHERS IS PICKING UP PACE IN INDIA

02nd July 2018
BY DIPALI BANKA

CMO File

SHELL LUBRICANTS EYEING A 15-20% MARKET SHARE IN INDIA

25th June 2018
BY SAMARPITA BANERJEE

CMO File

ANHEUSER-BUSCH INBEV CELEBRATES THE SPIRIT OF FIFA WITH NEW CAMPAIGN

18th June 2018
BY Beryl Menezes

CMO File

HP INDIA MOVES TOWARDS PERSONALIZATION

11th June 2018
BY DIPALI BANKA

CMO File

‘BISLERI CREATED A NEW CATEGORY WITH FONZO’

04th June 2018
BY SAMARPITA BANERJEE

CMO File

MONDELEZ’S BIG BET IN THE BISCUIT CATEGORY

28th May 2018
BY SAMARPITA BANERJEE

CMO File

RESURRECTING THE DEVIL

21st May 2018
BY IMPACT Staff

CMO File

TARGETING A WHOPPER WIN FOR BURGER KING

14th May 2018
BY IMPACT Staff

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