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VIDEO INTERVIEW: Actor Pratik Gandhi on Hosting Ideabaaz & Inspiring Startups
Pratik Gandhi, the host and brand ambassador of Ideabaaz talks about hosting the show, guiding innovators & inspiring entrepreneurial growth in India
03rd October 2025BY NEETA NAIR
DP World secures Asia Cup title sponsorship until 2031: Sources
According to highly placed sources, DP World will continue as the title sponsor of the Asia Cup through the 2031 season, with the upcoming edition branded as the DP World Asia Cup 2025
14th August 2025BY Yash Bhatia
Deepika Padukone’s Hilton Reel Hits 1.9B Views, But What did Hilton gain?
Gretchen Moore, VP, Marketing & Loyalty, APAC, Hilton shares how Deepika Padukone’s record-breaking reel boosted traffic and loyalty signups — but can the momentum last?
14th August 2025BY Yash Bhatia
The Dharma of Digital Leadership: What Golf Taught Me About Leading Through AI Chaos
Alok Lall, Former Executive Director, McCann Worldgroup, pens a piece on what golf taught him about leading through AI chaos with curiosity, humility, and a 'next swing' mindset
14th August 2025BY Alok Lall
VIDEO INTERVIEW: Zareen Khan on Her Leap from Bollywood to Beauty with ‘Happy Hippie’
Zareen Khan shares how her personal skin struggles inspired ‘Happy Hippie’, her hands-on role in its creation, and her vision for simple, joyful, inclusive self-care
13th August 2025BY Antora Chakraborty
Amit Akali: I am not going to let Parkinson’s bog me down
Amit Akali, Co-founder of Wondrlab, shares how he has been coping with his diagnosis and his determination to end the taboo, ignorance and fear associated with Parkinson’s
13th August 2025BY NEETA NAIR
VIDEO INTERVIEW: BlueStone CEO Gaurav Singh Kushwaha on the IPO and beyond
Gaurav Singh Kushwaha, Founder & CEO, BlueStone charts the brand's course from IPO to expansion
12th August 2025BY Anushka Sengupta
BREAKING: Ex-FCB Ulka CCO Hemant Shringy to join Wondrlab as CCO & Managing Partner
Highly placed sources have told IMPACT that Hemant Shringy will be joining Saurabh Varma's Wondrlab as the Chief Creative Officer and Managing Partner, starting next week
11th August 2025BY NEETA NAIR
India-Pakistan 2025: Will Brands Hold Back?
As brands navigate post-Pahalgam sentiment, will the marquee clash still attract advertisers amid rising protests? Experts weigh in
11th August 2025BY Yash Bhatia
VIDEO INTERVIEW: Masaba Gupta on Breaking Mom Myths and Redefining Modern Motherhood
Masaba Gupta speaks to Neeta Nair, Editor of IMPACT Magazine, on mom guilt, breastfeeding, and embracing modern motherhood
11th August 2025BY NEETA NAIR
From Shelf to Cart: The Impact of E-Commerce and Quick Commerce on FMCG Brands
Mayank Shah, Vice President at Parle Products, explains how e-commerce and q-commerce reshape FMCG with data-driven and omnichannel strategies
11th August 2025BY Mayank Shah
VIDEO INTERVIEW: How did Philips launch wearable breast pumps?
“It took three years to get the technology right,” says Smit Janak Shukla of Philips India, speaking to Neeta Nair about the launch of their Hands-free Electric Breast Pump
08th August 2025BY NEETA NAIR
Asia Cup 2025 gets DP World, Wonder Cement, Royal Stag, BYD, Groww as sponsors: Sources
With sponsors like DP World and Royal Stag backing Asia Cup 2025, can the India-Pak clash on Sept 14 live up to the hype in Dubai and Abu Dhabi?
08th August 2025BY Yash Bhatia
VIDEO INTERVIEW: Bhumi & Samiksha Pednekar launch Backbay
The Pednekar sisters Bhumi and Samiksha speak on launching Backbay, a stylish, sustainable hydration brand, their roles, and India’s eco-friendly shift
08th August 2025BY Anushka Sengupta
Rakhi Gets a Gen Z Makeover: How Brands Are Rewriting the Festive Playbook
From Flipkart's ‘InvoiSIS’ to Sugar Free's roast-filled reels and Myntra's meme-y chatbot—are brands finally getting Rakhi right for Gen Z, or is it all just packaging?
08th August 2025BY Anushka Sengupta
‘Plan is to add 30–40 Popeyes stores every year and get to 250 stores,’ says Jubilant CEO
Jubilant FoodWorks, CEO, Sameer Khetarpal shares why the brand’s bold flavours and rapid expansion plans could make it a category disruptor
07th August 2025BY Anushka Sengupta
How Bollywood Celebrities Are Powering Global Tourism Campaigns for Indian Travellers
From Ranveer Singh’s Abu Dhabi splash to #BeyondTheFilter with Rajkummar Rao—are celebrity-led tourism ads truly connecting with Indian travellers?
07th August 2025BY Ruchika Jha
‘Virality Is Not the Brief, It’s the Outcome’: Rohan Mehta of FCB Kinnect & FCB/SIX India
VIDEO INTERVIEW: Fresh off a Cannes win, FCB Kinnect and FCB SIX CEO Rohan Mehta talks about AI, influencer fatigue, and the evolving expectations from digital campaigns
06th August 2025BY Pritha Pahari
Instagram Live's New Rule: Gatekeeping or Growth Strategy?
Instagram now requires 1K followers to be able to go 'Live', sparking debate—is it a move to improve content quality or a barrier for new creators and small businesses trying to grow?
06th August 2025BY Pritha Pahari
How quirky collaborations fuel The Souled Store’s pop culture appeal
VIDEO INTERVIEW: Vedang Patel, Co-Founder, The Souled Store, shares that the brand plans to grow from 60 to 80 stores by FY25, focusing on pop culture and more
05th August 2025BY Ruchika Jha
Will India see a sporting shift?
As Indian brands increasingly tap into unconventional sports beyond cricket, IMPACT decodes the strategy and intent driving this shift
05th August 2025BY Anjana Naskar
How Programmatic Ads Powered the rise of ULLU, ALTT and more Before the Ban
After the Govt cracked down on explicit OTTs, experts say programmatic ads may be the real enablers. Are brands chasing reach by funding obscenity?
04th August 2025BY Ruchika Jha
'My Cook Used ChatGPT': Shekhar Kapur on AI, Masoom 2 and Reinventing Cinema
VIDEO INTERVIEW: Renowned filmmaker Shekhar Kapur on why film trailers are now TikToks, how gossip can ruin films, and more on movie marketing
04th August 2025BY Anushka Sengupta
No Studio, No Script: Is UGC the new Creative Head?
From Zepto’s hoardings to Haier’s hashtags and Policybazaar’s payout tales—is UGC marketing’s secret weapon or a creative free-for-all waiting to burn out?
01st August 2025BY Yash Bhatia
Homegrown and Hyperlocal: Libas eyes future with new categories and cultural relevance
VIDEO INTERVIEW: Nisha Khatri, Head of Marketing at Libas, emphasises Libas’ deep focus on understanding evolving customer needs, especially Gen Z and Gen Alpha
31st July 2025BY Ruchika Jha
Early to Plan, Early to Retire……Live a Life that will forever Inspire!
Sandeep Walunj, Group Chief Marketing Officer, Motilal Oswal Financial Services, pens a piece on smart retirement planning and lifelong financial freedom
01st August 2025BY Sandeep Walunj
Purpose Premium: The Rise of Values-First Consumerism in India
Coca-Cola, Mama Earth, The Body Shop—brands are going green and clean to win Gen Z loyalty. But in a values-first market, is purpose just packaging?
31st July 2025BY Anjana Naskar
Racing Ahead: Yamaha’s Quiet Reinvention for the Next Gen
In conversation with IMPACT, Vijay Kaul, Head - Marketing & Communications, Yamaha Motor India Sales, shares how the brand tapped into fandoms to engage Gen Z riders
30th July 2025BY Anjana Naskar
Beyond the Prompt: Why Great AI Work Still Needs Great Creators
Sumit Chaurasia, Creative Director, Famous Innovations, pens a piece on why AI isn’t a shortcut, but a powerful tool for bold, brilliant creative work
30th July 2025BY Sumit Chaurasia
From Scandal to Stand-Up: How Brands Are Fighting Back in the Age of Deinfluencing
Astronomer’s Gwyneth Paltrow retort, Patanjali’s legal blow back and The Whole Truth’s radical honesty—which of these were the best response to controversy?
29th July 2025BY Yash Bhatia
Beyond Followers: The New Metrics That Define Influencer Success in 2025
Vaibhav Gupta, Co-Founder and CPO, KlugKlug, pens a piece on how 2025 marks a shift in influencer marketing, where performance, trust, and impact outweigh follower count
29th July 2025BY Vaibhav Gupta
Akhil Iyer tells the story of how Benne Became Mumbai’s Most Loved Dosa Spot
Akhil Iyer, Co-Owner, Benne Bombay, speaks to IMPACT about how they became Mumbai’s cult cafe through pure storytelling, their unique marketing strategies and more
28th July 2025BY Antora Chakraborty
Kyunki 2.0: Will Sanskaar Still Sell in the Age of Sarcasm and Screens?
With iconic shows like Kyunki, CID, and Bade Achhe Lagte Hain and others making a comeback, can nostalgia reignite viewer interest? We spoke to broadcasters and industry experts to find out
28th July 2025BY Yash Bhatia
The Enduring Power of Core Values: Crafting a Meaningful Personal Brand
Rajeev Jain, Senior Vice President, Corporate Marketing, DS Group, pens his thoughts on the role of ethics, learning, and purpose in personal branding
28th July 2025BY Rajeev Jain
‘Micro-Moments with Maximum Impact’
Peeyush Dubey, CMO, Tech Mahindra, unpacks the company’s refreshed narrative, the power of AI and grassroots innovation in shaping the future of marketing
28th July 2025BY RUHAIL AMIN
‘Jewellery is for everyone. It has no gender'
For the first time ever, Vinsmera Jewels Co-Founder Dinesh Kambrath speaks to IMPACT about the ad that put them on the map, leading their cause for equality and change, with the biggest plot twist
25th July 2025BY NEETA NAIR
Inside India’s Bite-Sized Gaming Boom in Brand Marketing
From Cadbury’s ‘Con’fuse’ing Controllers’ to Tata Soulfull’s ‘Ragi Rally’ and Fortune’s AR pakodas, brands are levelling up with snackable games, turning fleeting attention into playful brand love
25th July 2025BY TEAM IMPACT
Sachin Is Reddit’s First Brand Ambassador, Here’s Why That’s Dividing the Internet
In conversation with IMPACT, Durgesh Kaushik, VP - International Growth, Reddit, unpacks why Sachin is the face of its India strategy, and what’s in it for the users and advertisers
25th July 2025BY Yash Bhatia
Espresso Yourself: How Gen Z is Redefining India’s Café Culture
From Starbucks to Blue Tokai, brands are tapping into Gen Z with bold brews, boba, and ads that blend identity, global trends, and café culture
24th July 2025BY Anushka Sengupta
Crafted by Code, Felt by Humans: The Future of Brand Expression
Nandini Bhatnagar, Senior Director of Marketing at EPAM Systems India Pvt. Ltd., pens a piece on the evolving role of brands in an AI-driven world
23rd July 2025BY Nandini Bhatnagar
How Malayalam ads redefined jewellery advertising over time
Malayalam superstar Mohanlal embracing his feminine side in the recent Vinsmera ad is etched in our memory, here's a look at the past instances when Malayalam jewellery ads have surprised us
22nd July 2025BY Antora Chakraborty
The Fur Factor: How Pet Brands Are Winning with Emotion-Led Campaigns
Not just cute—pets are powering a marketing revolution. Inside the heart-led strategies making pet care brands the new emotional heavyweights
23rd July 2025BY Anushka Sengupta
Root Cause, Real Results: Traya’s Holistic, Data-Driven Disruption to Hair Care
In conversation with IMPACT, Saloni Anand, Co-founder of Traya Health, unpacks the science, soul, and strategy behind building a no-nonsense, results-driven hair care brand
22nd July 2025BY TEAM IMPACT
A Barbie for Every Story: From Fashion Icon to Real-World Role Model
Barbie just got even more inclusive—with a Type 1 diabetes doll. Is the world of play finally catching up with the real world?
21st July 2025BY Pritha Pahari
Rewiring the Power Game: Luminous' Bold Leap into Smart, Sustainable Living
Luminous is going beyond backup power. Neelima Burra, Chief Strategy Transformation and Marketing Officer & Business Head - Ecommerce and Organised Retail, tells us how
21st July 2025BY Pritha Pahari
Zee's Differentiated Regional Approach
Zee expands on regional storytelling with tech-powered, hybrid channels, Zee Power and Zee Bangla Sonar—under its 'Whats Next' vision
21st July 2025BY Pritha Pahari
Tesla’s Entry in India: Disruption, or the Dawn of a New Ecosystem?
Elon Musk has arrived, but can Tesla lead India’s EV revolution or is it already playing catch-up? Here’s a closer look
18th July 2025BY Antora Chakraborty
From Mechanics to Metaphysics: The Evolution of Marketing as a Life Force
Karan Kumar, Chief Marketing Officer at Hero Realty, pens his thoughts on the evolving soul of marketing—from function to force, from message to meaning
18th July 2025BY Karan Kumar
Human at Core, Digital to Fore: Federal Bank’s New Brand Strategy
MVS Murthy, Chief Marketing Officer, Federal Bank, on redefining trust, technology, and timeless connections in a fast-changing financial world
18th July 2025BY Anjana Naskar
Not Just an Ad, CSR is Bigger Than Ever
CSR has moved from the sidelines to the spotlight in advertising. Why are brands doubling down on purpose-led storytelling?
17th July 2025BY Antora Chakraborty
Seismic Shift or Window Dressing: Ad Industry Decodes New Cannes Lions Rules
As Cannes rewrites its rulebook, ad leaders urge the festival to rethink how creative excellence is truly defined
16th July 2025BY Ruchika Jha
Mascots in their Main Character Era
From chilled-out pandas to Gen Z icons who send you push notifications, how brand mascots today have evolved from just cute characters to storytelling powerhouses
16th July 2025BY Pritha Pahari
The LinkedIn Creator Boom and Why Thought Leadership is the New Influencer Goldmine
Shubham Singhal, CEO & Co-founder of Dot Media, pens a piece on why the next generation of influential voices won’t be on stage or screen — they’ll be on LinkedIn
16th July 2025BY Shubham Singhal
Why ‘No Palm Oil’ Labels Are Smart Marketing, but Not Always Smart Nutrition
Angel Investor and Independent Director, Lloyd Mathias, pens his thoughts about the fear-driven 'No Palm Oil' marketing trend, urging a shift toward facts, science, and sustainability.
15th July 2025BY Lloyd Mathias
It’s Raining Ads
This monsoon, brands are trading hard sells for heartstrings - tapping into nostalgia, romance, and magic. From rain-soaked memories to season-ready products, marketing is getting a monsoon makeover
15th July 2025BY Pritha Pahari
Truly ‘FAST’ Fashion
Vinod Naik, Co-founder, NEWME, and Vikash Kumar, CMO, NEWME, talk about how the brand is revolutionising Fast Fashion with 60-Min delivery and Gen Z-focused strategy
14th July 2025BY Pritha Pahari
Cricket in the Olympics 2028: A New Pitch for Indian Brands?
Olympics 2028 brings cricket into the fold. What does this mean for marketers and brand visibility?
14th July 2025BY Antora Chakraborty
Are we Fixing Ratings or Fueling a Deeper Trust Crisis?
Will the new TRP policy reform media measurement or collapse trust in the very system that fuels India's ₹30,000 crore ad economy?
14th July 2025BY Anup Chandrasekharan
Is this the best time to be a financial influencer in India?
As SEBI and Meta tighten norms, India’s 'finfluencers' and brands must choose credibility, compliance, and clarity over clicks
11th July 2025BY Ruchika Jha
KRBL’s India Gate Makes Debut in Edible Oils with ‘Uplife’; Targets Rs 50 Cr in FY25
The brand launched two blended oil variants focused on digestive wellness, premium pricing, and modern packaging; it aims to build a multi-category health-focused FMCG portfolio
10th July 2025BY Yash Bhatia
Can skincare become Lifebuoy's lifejacket?
Lifebuoy ventures beyond its long-standing association with hand hygiene into the broader and more emotionally driven skincare category
09th July 2025BY Ruchika Jha
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