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Cover Story
Celebrating Startups
BY Ashee Sharma

Cover Story
More Power = More Scrutiny
BY Paawan Sunam

Cover Story
Creative Liberty or Liability?
BY Ashee Sharma

Cover Story
Influencers over Celebrities
BY Imran Fazal

Cover Story
High Visibility, Higher Risk?
BY PRANAB JYOTI BHUYAN

Spotlight
STARS UNDER THE SCANNER
BY MISBAAH MANSURI

Spotlight
BRANDS EXPECT 20% TO 30% DROP IN CELEB ENDORSEMENT FEES, SAYS IIHB SURVEY
BY TEAM IMPACT

Cover Story
PAY CUT FOR THE STARS?
BY CHRISTINA MONIZ

TOP STORY VIEW MORE

Who is the right choice, baby?

As the number of celebrity endorsements keep rising, in an ever competitive ad world, the question remains: What creates impact? The celeb or the content?

3 months ago

test - Mastering the Art of Emotional Storytelling in Advertising

5 months ago

IMPACT Celebrates 20 Years

10 months ago

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