Impact Feature

Impact Feature

Can India Break the Jinx of Fluctuating Success at Cannes Lions 2024?

10th June 2024
BY Mansi Sharma
Impact Feature

Vanishing Vroom Vroom

27th May 2024
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Impact Feature

The Metamorphosis of a Magazine

13th May 2024
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Impact Feature

Decoding the Age of Content

30th April 2024
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Impact Feature

Tokenism or More?

04th March 2024
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Impact Feature

Media.Monks is Sprinting, Not Running

22nd January 2024
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Impact Feature

IPG Mediabrands Looks Eastwards

14th November 2023
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Impact Feature

'Madison is an Incredibly Focused Agency'

16th October 2023
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Impact Feature

BBDO India's New Business Thrust

09th October 2023
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Impact Feature

The Heart of Advertising

03rd October 2023
BY NEETA NAIR
Impact Feature

IMPACT Person of the Year 2022 - the Shortlist

11th September 2023
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Impact Feature

'AI to make WPP the Most Adaptive Company'

14th August 2023
BY NAZIYA ALVI RAHMAN
Impact Feature

A New Game

19th June 2023
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Impact Feature

The New Kingmakers?

08th May 2023
BY Imran Fazal
Impact Feature

‘India Is A Standout Market’

24th April 2023
BY NEETA NAIR
Impact Feature

Channel Factory Tunes into India

27th March 2023
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Impact Feature

Match Made in Heaven

30th January 2023
BY Anjana Naskar
Impact Feature

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20th December 2022
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Impact Feature

‘NOT TRADITIONAL OR DIGITAL ADS, IDEAS MOVE MARKETS’

19th July 2022
BY NEETA NAIR
Impact Feature

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15th February 2022
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Impact Feature

THE RISE OF GAMING PLATFORMS, INFLUENCERS & GAMING AGENCIES

15th February 2022
BY Imran Fazal
Impact Feature

WHY ARE NON-GAMING BRANDS SHOWING INTEREST IN GAMING?

15th February 2022
BY Imran Fazal
Impact Feature

‘ESPORTS WILL GARNER MORE EYEBALLS’

15th February 2022
BY Imran Fazal
Impact Feature

MOBILE, PC AND CONSOLE GAMING

15th February 2022
BY Imran Fazal
Impact Feature

DIGITAL ADVERTISING GAINS GROUND: DENTSU-E4M REPORT

08th February 2022
BY TEAM IMPACT
Impact Feature

ZEE-SONY: A MERGER OF THE TITANS

27th December 2021
BY TEAM IMPACT
Impact Feature

E4M CONCLAVE: PEEK INTO MARKETING TRENDS IN A POST-COVID WORLD

21st December 2021
BY TEAM IMPACT
Impact Feature

‘SIGNIFICANTLY INVESTED IN BRANDING OVER THE PAST SIX MONTHS’

04th October 2021
BY Neeta Nair and Sunit Roy
Impact Feature

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28th December 2020
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Impact Feature

BEST PLAYERS IN THE GAME

30th April 2018
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Impact Feature

LOOKING BEYOND SIR MARTIN AND THE LEGACY HE LEAVES BEHIND...

23rd April 2018
BY IMPACT Staff
Impact Feature

THE BROKEN PITCH

16th April 2018
BY IMPACT Staff
Impact Feature

‘INDIA IS ONE OF OUR TOP 4 GLOBAL MARKETS’

09th April 2018
BY IMPACT Staff
Impact Feature

WE AIM TO MAKE OUR INDIAN BUSINESS AS BIG AS CHINA’S

02nd April 2018
BY IMPACT Staff
Impact Feature

FEARLESS NADIA

26th March 2018
BY IMPACT Staff
Impact Feature

UNSTOPPABLE

19th March 2018
BY IMPACT Staff
Impact Feature

WHEN PERSONALIZATION COMES TO SPAMMING…

12th March 2018
BY IMPACT Staff
Impact Feature

FLEXI-TIME: THE ANSWER TO RUSH HOUR?

05th March 2018
BY IMPACT Staff
Impact Feature

THE UNMAKING OF A BRAND

26th February 2018
BY IMPACT Staff
Impact Feature

FROM ACING PRINT TO TRACKING DIGITAL...

12th February 2018
BY IMPACT Staff
Impact Feature

A NEW, DIVERSE TALENT POOL

05th February 2018
BY IMPACT Staff
Impact Feature

EFFECTIVENESS: THE LITMUS TEST FOR ADVERTISING

29th January 2018
BY IMPACT Staff
Impact Feature

IRS 2017 READING BETWEEN THE NUMBERS

22nd January 2018
BY IMPACT Staff
Impact Feature

THE IMPACT TRENDS REPORT 2018

15th January 2018
BY IMPACT Staff
Impact Feature

DOES THE BRAND-AGENCY RELATIONSHIP FACE A TRUST VOTE?

08th January 2018
BY IMPACT Staff
Impact Feature

THE WISHLIST FOR 2018

02nd January 2018
BY IMPACT Staff
Impact Feature

THE BEST OF 2017

26th December 2017
BY IMPACT Staff
Impact Feature

‘WE HAVE NOT CREATED HISTORY, WE HAVE WRITTEN THE FUTURE’

18th December 2017
BY IMPACT Staff
Impact Feature

SHOWBIZ WHAT MARKETING HAS DONE FOR MOVIES

18th December 2017
BY IMPACT Staff
Impact Feature

THE GREAT DISRUPTOR

12th December 2017
BY IMPACT Staff
Impact Feature

THE BIG OOH CLEAN-UP

04th December 2017
BY IMPACT Staff
Impact Feature

LOOKING BACK & LOOKING AHEAD

27th November 2017
BY IMPACT Staff
Impact Feature

SONY'S PLAN B

20th November 2017
BY IMPACT Staff
Impact Feature

THE WAVEMAKER PROTOCOL

13th November 2017
BY IMPACT Staff
Impact Feature

‘BCCI’S MOST TURBULENT PHASE IS ALSO THE MOST LUCRATIVE’

06th November 2017
BY IMPACT Staff
Impact Feature

MISSION: EXPAND THE REACH OF PRINT

06th November 2017
BY IMPACT Staff
Impact Feature

HOW BOTS HELP BRANDS

30th October 2017
BY IMPACT Staff
Impact Feature

PR: THE Rs. 2000 CR OPPORTUNITY... AND HOW TO GET THERE

23rd October 2017
BY IMPACT Staff
Impact Feature

CRACKING THE MOBI-VITY CODE

16th October 2017
BY IMPACT Staff
Impact Feature

ADEX TAKES A HIT

09th October 2017
BY IMPACT Staff
Impact Feature

THE NEW AGENDA

30th September 2017
BY IMPACT Staff
Impact Feature

WHAT MARKETERS WANT

25th September 2017
BY IMPACT Staff
Impact Feature

PLANNER OF THE FUTURE

18th September 2017
BY IMPACT Staff
Impact Feature

AS A STAR HITS A SIX...

11th September 2017
BY IMPACT Staff
Impact Feature

SAILING AGAINST ALL ODDS

04th September 2017
BY IMPACT Staff
Impact Feature

TRAI-NG TIMES FOR BROADCASTERS

28th August 2017
BY IMPACT Staff
Impact Feature

INSOURCING VS OUTSOURCING

21st August 2017
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Impact Feature

WOMEN NOT AT THE TOP

14th August 2017
BY IMPACT Staff
Impact Feature

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07th August 2017
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Impact Feature

From MASS MARKETING to MASSIVE CUSTOMIZATION

31st July 2017
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Impact Feature

WHY INDIA IS KEY TO OGILVY’S NEXT CHAPTER

24th July 2017
BY IMPACT Staff
Impact Feature

WHY GO NATIVE

17th July 2017
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Impact Feature

WHY GST WON'T HURT

10th July 2017
BY IMPACT Staff
Impact Feature

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03rd July 2017
BY IMPACT Staff
Impact Feature

HOW WE CANNED IT!

27th June 2017
BY IMPACT Staff
Impact Feature

THE FESTIVAL NEED NOT BE HELD AT CANNES: SIR MARTIN SORRELL

27th June 2017
BY IMPACT Staff
Impact Feature

I AM ABSOLUTELY THRILLED: PRASOON JOSHI

27th June 2017
BY IMPACT Staff
Impact Feature

MINDSHARE GETS 6 PACK BAND TO PERFORM LIVE @CANNES

27th June 2017
BY IMPACT Staff
Impact Feature

THE NEW IRS

17th June 2017
BY IMPACT Staff
Impact Feature

CANNES WE DO IT AGAIN?

12th June 2017
BY IMPACT Staff
Impact Feature

THREE YEARS OF BRAND MODI

05th June 2017
BY IMPACT Staff
Impact Feature

THE NEW-AGE-NCY

29th May 2017
BY IMPACT Staff
Impact Feature

THE FIRST CRISIS BEFORE BARC

22nd May 2017
BY IMPACT Staff
Impact Feature

WILL IT BE A ‘JEET’ FOR DISCOVERY?

15th May 2017
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Impact Feature

HOW PRINT IS HITTING BACK

15th May 2017
BY IMPACT Staff
Impact Feature

BOLD CONTENT IN DEMAND ON OTT PLATFORMS?

08th May 2017
BY IMPACT Staff
Impact Feature

OTT: AVOD VS SVOD

08th May 2017
BY IMPACT Staff
Impact Feature

WHAT THE NATION WILL KNOW

02nd May 2017
BY IMPACT Staff
Impact Feature

THE ACQUISITIONS GAMEPLAN: HOW IT MAKES SENSE FOR DAN

24th April 2017
BY IMPACT Staff
Impact Feature

WHY THE BIG SCREEN APPEALS TO BRANDS

17th April 2017
BY IMPACT Staff
Impact Feature

‘PATANJALI WILL SOON BE AN INTERNATIONAL BRAND’

11th April 2017
BY IMPACT Staff
Impact Feature

WHY IS NEWS ON FM RADIO A SECURITY THREAT?

03rd April 2017
BY IMPACT Staff
Impact Feature

#tothemoon!

27th March 2017
BY IMPACT Staff
Impact Feature

TIMES NETWORK: TIME FOR ACTION

20th March 2017
BY IMPACT Staff
Impact Feature

TAKING IT FURTHER

15th March 2017
BY IMPACT Staff
Impact Feature

OMD @10 FUTURE-READY

06th March 2017
BY IMPACT Staff
Impact Feature

CHALLENGING THE STATUS QUO

27th February 2017
BY IMPACT Staff
Impact Feature

ADEX TO GROW BY 13.5% IN 2017: PMAR 2017

20th February 2017
BY IMPACT Staff
Impact Feature

BBDO INDIA A CLASS ACT

13th February 2017
BY IMPACT Staff
Impact Feature

INDIA TODAY RE-IMAGINED

06th February 2017
BY IMPACT Staff

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